Mag. Monika Walch

Consolidated experience in commercial management and business development in Italy and on international markets. Specialized in sectors food (confectionery, wafers, chocolate, glutenfree food, flours, icecream), wines, spirits, B2B and B2C channels. Strategic skills, innovative strength, team leader, managerial efficiency. Effective networking with stakeholders.

Molino

Producer of premium quality creams UHT and icecream mix UHT; patented production process. JOB DESCRIPTION: Development of the commercial strategies and market activities on the international markets: Europe, Middle East, Asia, North America. Channels: food industries, importers, distributors, gastronomic chains, food service.

Producer of distillates and wines. JOB DESCRIPTION: definition & management of annual business plans. Guidance of a 40-persons-salesteam. Channels: Horeca, beverage & food distributors, chains, Internet. RESULTS: extensive re-organisation of the sales structure; successful launch of innovative distillates in new channels; distribution up-grading with specialized distributors and Premium Horeca; significant market share increase in the premium segment

Producer of wafers and chocolate products. JOB DESCRIPTION: definition and management of annual business plans and trade marketing activities, for the launch of the brand in East Europe and Central Asia. Channels: importers, distributors, international chains, regional chains. Results: successful market entry in 21 new markets including Slovenia, Croatia, Hungary, Czech rep, Slovakia, Poland, Bulgaria, Rumenia, Soviet Union, Ukraine, Kazakhstan; increase of the turnover from 100.000 € to 1.000.000 €

Producer of Software for strategic management for banks. JOB DESCRIPTION: drawing up and execution of the group’s marketing plan. Market observations Europe-wide and data analysis. Research of alliances and partnerships across Europe. Results: implementation of the innovative product positioning in the communication; identified specific alliances with european Software-producers

Producer of glutenfree food. JOB DESCRIPTION: Definition & implementation of the annual business plans. Management of 8 direct salespersons. Channels & opinion makers: pharmacies, distributors; national coeliac association, Doctors, dieticians. RESULTS: creation of the sales structure from scratch; considerable widening of the distribution net; successful introduction of the projects ‘merchandising’ and ‘telesales’; increase of turnover by 85% (from 3,1 to 5,7 mio €) and market share from 55% to 70%.

Specialization in Marketing