Müge Gülcüler

- Develop and execute global email campaigns in 17 languages using Salesforce Marketing Cloud, leveraging AMPscript personalization, automation journeys and dynamic content blocks. - Modify and optimize HTML/CSS email templates, making changes for responsiveness and performance improvements. - Build and maintain customer segmentation and data extensions on a day-to-day basis using SQL and Salesforce Data Cloud. - Perform A/B testing on subject lines, content variations, personalization logic and send times

- Responsible for global B2C & B2B CRM email campaigns & automations of world's leading brand Philips by working with 30+ local markets - Managing lifecycle, drip and ADHOC e-mail campaigns over Salesforce Marketing Cloud - Email content management using HTML&CSS, creation of automation & campaign journey flows and building audience segmentation using SQL based on the briefing - Developing life-cycle campaign performance with A/B testing and SFMC Einstein module - Supporting markets by troubleshooting issue

- Designing & implementing day-to-day different segmentation of emailing via Salesforce Marketing Cloud - Content creation, identifying target audiences based on users persona and build A/B testing for emailing performance - Customer database management via Salesforce Marketing Cloud, collecting cleansing, making advanced analyses, reporting and improving quality of data - Creating and optimizing triggered transactional email communications to deliver timely with relevant messages (such as account, invoice

- Assisting in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies and managing lead generation campaigns - Planning and developing CRM strategies to increase sales, customer retention and loyalty - Preparing monthly marketing plans, analyzing campaign performance and provide actionable items to improve main KPIs on a regular basis - Managing day-to-day email marketing activities including email creation, personalizing, segmentation, A / B te

- Helping to coordinate marketing events and managing projects that help gain new students (such as EF Ambassadors etc.) and helping marketing plans and developing creative ideas - Managing social media accounts, the blog (WordPress), updating content in product websites and data management by using Salesforce creating, sending direct e-mailings & SMS - Translation and localization of online & offline materials, developing brochures and promotional materials

• Presenting and promoting Erasmus+ programmes • Coordinating cultural events (concert, theatre, opera, dance activities etc.) • Workshop creation (for the local community and refugee children) • Social media management • Sound & light technical support