Dipl.-Ing. Mugur Stefan

- Defined and executed the commercial strategy for the entire Non-Food division, with full ownership of category P&L, sales growth, profitability, and commercial performance for Remarkt hypermarkets and supermarkets - Led category development across multiple product groups by defining assortment strategy, pricing architecture, promotional plans, and inventory policies

- Defined and executed category strategies for key FMCG categories, aligning commercial objectives with customer demand and business priorities. - Managed strategic supplier relationships across Romania, Ukraine, China, and Turkey, and expanded the supplier base by identifying and onboarding new vendors, leading supplier selection, negotiations, and long-term partnership development

Business development: export sales in European countries + Amazon (Altex private labels: home appliances, electronics and IT/Telecom products)

Business development in designated client portfolio (hypermarkets, Do-It-Yourself shop, distributors, retail chains, online shops, independents) Selling major and small domestic appliances and electronics.

- Set product and market strategy for Arctic and Beko in Romania: assortment, pricing architecture, distribution, promotions. - Developed annual marketing and product plans aligned with commercial objectives and brand strategy - Worked with manufacturing plants in Romania and Turkey on product development and new launches. - Delivered market intelligence, product training and pricing analysis that fed directly into sales negotiations. - Ran 5-year business planning by brand, category and channel

 Set-up Grundig Representative Office in Romania  Introducing Grundig consumer electronics products on Romanian market (retail chains, Metro, Carrefour, indep)  Choosing the right product mix for dealers  Sales strategy and budget  Price positioning of Grundig products  Monitoring competition prices  Marketing campaigns (TV, catalogues, leaflets, in-store)  Establishing and adapting brand strategy to local market  Contract with Service Provides  Financial reports

- Setting Flanco purchase strategy (optimizing brand and product mix) - Negotiating purchase contracts with main suppliers (commercial conditions, yearly business plans) - Business and relationship development with main partners (Philips, Panasonic, LG, Sony, Samsung, Vestel, Beko, Indesit, Arctic, Whirlpool, Bosch, Electrolux, Braun) - Identifying new business opportunities (suppliers, brands, products) - Promotion plans, coop advertising (ATL, monthly catalogues) - Monthly plans for Purchase Team

- Planing, organizing and controlling the sales activity; - Promotion for Braun home appliances - Extending retailers network – more than 80 distributors found all over Romania. - Sales and marketing strategies; - Organising Tamisa’s booth at fairs (Cosmetic Beauty Hair, Expo Transilvania); - Hiring and training staff in branch-offices (Timisoara, Cluj, Iasi).

Diploma for Profesional Management OUBS (codecs)