Muhammad Aaliyan Raja

•Directed Google and Microsoft Ads campaigns with a $30K monthly budget, achieving 250%-300% ROI on trademark services and maintaining costs per account at $250-$350. •Conducted comprehensive keyword research, ad copy optimization, and visitor behavior analysis using tools like Microsoft Clarity to refine landing pages and drive engagement. •Delivered strategic insights through weekly performance reports to the CEO, aligning marketing efforts with business goals.

•Created and optimized Google and Microsoft Ads campaigns for services like resume writing, logo design, web development, SEO, and trademark services, managing a $65K monthly budget. •Assign keyword research, ad copies & landing pages research to team. •Achieved 250% to 300% ROI across multiple brands. •Trained new interns in paid search marketing, building a competent team. •Also got back-to-back growths in 1 year promoted to Senior Manager - Digital Marketing.

•Managed a $30k monthly budget for Google Ads search campaigns, allocating $15k each for book and Wikipedia services. •Research on keywords, ad copies, and landing pages. •Optimized campaigns to reduce Cost Per Lead (CPL) from $200 to $130 for book and from $70 to $40 for Wikipedia within 3 months. •Achieved $70k in revenue for the Wikipedia unit and $100k+ for the book unit within 5 months on $10K spend per month.

•Managed YouTube ad campaigns with monthly budgets of $55K-$70K, achieving 300% ROI and reducing lead costs from $300 to $215 through strategic audience targeting and A/B testing. •Directed funnel optimization using ClickFunnels, conducting QA, and managing both sales and call funnels to ensure high campaign efficiency. •Conducted audience research, crafted compelling ad scripts and copy, and implemented retargeting strategies to enhance overall performance.

1. Campaign planning, execution & monitoring. 2. Q/A of client's funnels & to find loopholes. 3. UI/UX of client's funnels. 4. Mind mapping & planning of creatives & ads. 5. Finding the right hooks to trigger the right audience. 6. Setup Tracking & other 3rd party integrations. 7. Optimization & scaling of campaigns to scale vertically & horizontally aggressively. 8. Email Flows Setup.

Currently enrolled in 1st semester.

•Got graduated with 2.87 CGPA •Thesis Marketing

•Got graduated with 2.87 CGPA •Thesis Marketing

•Got graduated with 2.87 CGPA •Thesis Marketing