Muhilan Palaniappan
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Muhilan Palaniappan
- Current 1 year and 4 months, since Feb 2025
Independent Consultant - Video Advertising
Sportradar
- 3 years and 4 months, Aug 2021 - Nov 2024
Product Lead
Adform
- 9 months, Jun 2017 - Feb 2018
Programmatic Marketing Manager/Consultant
trivago N.V.
- Collaborated with third party ad tech firms on programmatic media buying to derive the conditions for maximum advertising elasticity - Negotiated platform fees, ad hosting and serving fees with Demand Side Platforms to operate with low technical costs and save money - Built KPI metrics for video advertising that ensure a healthy ROI through customer acquisition, engagement and retention - Trained and guided the offline media buying team on programmatic advertising
- 5 years and 5 months, Jan 2012 - May 2017
Digital Video Advertising Manager
trivago N.V.
- Set up the video advertising channel and developed it as a branding and direct response medium in many markets - Planned the cookie sync and data transfer projects with Google/DCM that enabled to evaluate the post-view direct response and branded user retention - Made trivago the first major adopter of programmatic video advertising among EMEA advertisers - Handled TV media buying in Ireland (2014-15) as a secondary responsibility
- 3 years and 2 months, Jun 2007 - Jul 2010
Systems Engineer
Tata Consultancy Services Ltd
- Provided Incident Management service for B2B applications of a leading mobile brand - Assured quality in the Mainframe applications of Eligibilty and Enrollment division for a leading health insurance company
Ausbildung von Muhilan Palaniappan
- 1 year, Sep 2010 - Aug 2011
Business Administration
Vlerick Business School
- 4 years, Jun 2003 - May 2007
Mechanical Engineering
PSG College of Technology
Sprachen
English
C1 (Fließend)
German
B1-B2 (Gute Kenntnisse)
Tamil
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