Muhilan Palaniappan
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Muhilan Palaniappan
- 9 Monate, Juni 2017 - Feb. 2018
Programmatic Marketing Manager/Consultant
trivago N.V.
- Collaborated with third party ad tech firms on programmatic media buying to derive the conditions for maximum advertising elasticity - Negotiated platform fees, ad hosting and serving fees with Demand Side Platforms to operate with low technical costs and save money - Built KPI metrics for video advertising that ensure a healthy ROI through customer acquisition, engagement and retention - Trained and guided the offline media buying team on programmatic advertising
- 5 Jahre und 5 Monate, Jan. 2012 - Mai 2017
Digital Video Advertising Manager
trivago N.V.
- Set up the video advertising channel and developed it as a branding and direct response medium in many markets - Planned the cookie sync and data transfer projects with Google/DCM that enabled to evaluate the post-view direct response and branded user retention - Made trivago the first major adopter of programmatic video advertising among EMEA advertisers - Handled TV media buying in Ireland (2014-15) as a secondary responsibility
- 3 Jahre und 2 Monate, Juni 2007 - Juli 2010
Systems Engineer
Tata Consultancy Services Ltd
- Provided Incident Management service for B2B applications of a leading mobile brand - Assured quality in the Mainframe applications of Eligibilty and Enrollment division for a leading health insurance company
Ausbildung von Muhilan Palaniappan
- 1 Jahr, Sep. 2010 - Aug. 2011
Business Administration
Vlerick Business School
- 4 Jahre, Juni 2003 - Mai 2007
Mechanical Engineering
PSG College of Technology
Sprachen
Englisch
Fließend
Deutsch
Gut
Tamil
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