Inês Coimbra

• Contact top Media Publishers in different markets (Latin America & Europe) to offer video campaign trials to boost their Facebook pages. • Prepare publishers briefings for the Account Managers and Video Editors and follow up to ensure successful trials. • Conduct post-trial follow-up and negotiation to sign long-term contracts with publishers. • Manage the distribution of branded campaigns on Facebook via publisher partners.

• Responsible for regional to local teams coordination across 6 countries • Manage affiliate networks and cross-region partners and drive new partners acquisition. • In charge of regional commercial campaigns push in the channel • Project manager for channel product developments and ad-hoc projects

• Fully responsible for marketing operations, budgeting and KPI control across Affiliates and Real Time Bidding (RTB) • Implemented and managed the Affiliate Program • Set up Retargeting and Basket Abandonment campaigns and managed 3rd party campaign providers • Project manager for technical developments such as website to network integration, data-feeds, pixels implementation

• Developed end-to-end brand and commercial campaigns: concept development, media plan, agencies´briefings • Project lead for brand events and sponsorships • Co-developed and rolled out the strategy to target the Young Costumer Segment, introducing a new price-plan and brand • Managed the brand’s social networks: developed content and promotional campaigns

International Business