Murat Ekmekcioglu

Measuring all perfomance indicators, defining all strategic and operational needs and stimulating marketing team or sales team maintaning local or national campaigns.Reconcile disputes issues in between departments thru Company requirements.Evaluates internal and external customers’ needs and abilities in order to provide appropriate solutions.

Full responsibility for product management and channel management,distribution management,reporting to Mena RHQ and HQ.Leading marketing communication and trade marketing teams.Wholeseller - Key Account -Brandshop management... Field force management,Business Development,new channels..

Leading whole B2B sales process(searching,contacting,pricing and closing deal

Full responsibility for managing Arçelik dealers;(giving targets to the dealers,planning regional campaigns and activities.Evaluation dealer performance,sharing company strategy and insights to dealer.Consulting for new opp.Forecasting,Budget management,Restructing,Monitoring Risk - Credit Balance.Training FSM of dealers.

Managing all sales operations to reach the assigned objectives in the territory by effectively leading Sales and Trade Marketing team(20 sales executive who are working for distributors).To increase penetration,increasing MS,Monitoring competitors actions and response in advance.Managing field force team(8 promoters) Budget management.Making annual agreements with local chain stores(Kiler,Uyum,etc.)Monitoring sales performance of Local Chain shops

Determining illegal using of Credit Cards,Creating security parameters,Measuring productivity of security parameters.Analysing new fraud and counterfeit trends and informing related dept in advance, reporting loss and saved transactions weekly and monthly

Marketing&Product Management