Mutlu Içten

Defining Company Sales Policies in Key Accounts for Varta consumer batteries in accordance with the international Key Accounts Management Strategies. Setting the yearly objectives and signing the yearly contracts with the Customers in line with development targets by both including new customers into the customer portfolio and managing existing customers more efficiently

Two major Responsibilities ; WHS Sales Manager; Management of Wholesales channel and distributors . Leading directly reporting 3 Area Managers and 3 Supervisors and one out-source Sales supervisor. 60% of company’s T/O is generated by traditional Channel. Developing company sales and distribution policies in traditional channel Trade Marketing Manager Battery; Basic responsibilities are; preparing marketing and promotion plans for customers , trade promotions, keeping up the detailed profitability target

Key Account Manager, Turkey Defining Company Sales Policies in Key Accounts both for Varta consumer batteries and Remington small electric appliances for personal care in accordance with the international Key Accounts Management Strategies. Setting the yearly objectives and signing the yearly contracts with the Customers in line with development targets by both including new customers like Dia, Electroworld, İhlas Pazarlama e.g. in the customer portfolio