Nancy - Athanasia Barsouki

• Monitor, analyse and optimise campaigns based on real-time performance and ROI. • Allocation of budgets across multiple publishers and channels. • Collaboration with senior management and key stakeholders in reporting back on the effectiveness of campaigns, conversion rates, and KPIs. • Teamwork with the engineering/ IT department for the constant development of the tracking platform.

• Customer relationship management – building strong B2B relationships, promoting and driving brand awareness. • Communicating with hotel owners on a daily basis to pitch and close new contracts. • Consulting existing customers on optimising their online presence by providing market trends, CRM intelligence and insights. • Actively participating in weekly team meetings to share results, knowledge and set targets and KPIs. • Representing trivago at marketing and corporate events.

• Assist with the production of offline adverts and the communication with media. • Organisation of events and exhibitions. • Maintaining company’s website and manage the weekly social media editorial.

• Setting up and maintaining customers’ accounts • Using computerised system to update account details • Helping customers with cash and direct debit payments and withdrawals • General administration tasks opening post and sending letters to customer

Relevant Coursework: Marketing Strategy, e-Marketing Strategy, Market Planning, Strategic Management, Market Research. Dissertation Subject: Primary research to identify important attributes for store choice and the impact of consumer ethnocentrism in the Greek supermarket industry.

Relevant Coursework: Accounting and Finance, Economics, Human Resources, Marketing