Eloïse Morel

Within the Acquisition & Loyalty Department and in collaboration with the Business Development department: - Generate leads and increase customer satisfaction through multichannel campaigns - Responsible for segmented and multichannel campaigns (planning, targeting and presentation of results) - Provide A/B tests, analysis of results and improvement of current processes

- Communication manager: Five social media channels, blog, newsletter and website - Event manager: six internal events and three external events each year - B2B sales tasks, which included analyzing customer needs, preparing commercial proposals and responding to public tenders

- Customer portfolio management for 15 hypermarkets - Negotiation of point-of-sale advertising as well as order-taking with the head of department - Merchandising (Incorporation of new collections and optimization)

- Daily supervision of Lactalis worldwide subsidiaries: 5 zones, 16 brands - Launch of a new product in Benelux Market: panel data analysis, benchmarking, 4P's strategy planning, pack design briefings - Management of new products’ packaging design (e.g. President butter)

Triple-crown accredited School: EQUIS, AMBA, AACSB Studied topics included: Project Management, Marketing of Innovation, New Business Development