Natalia Golovanova

- Strategic brand planning and execution - Monitoring product distribution and consumer reactions through market research - Designing, building and maintaining brands' Social Media presence - New brands activation - Organizing promotional activities - Production of promotional materials and publications Brands: The Macallan, Highland Park, Famous Grouse, Hardy Cognac, No.3 London Dry Gin, King's Ginger, Monkey 47, Thomas Henry, Rekorderlig Cider

- Designing, building and maintaining company's social media presence - SEM - Developing and managing digital marketing campaigns - Managing the redesign of the company website - Improving the usability, design, content and conversion of the company website - Content marketing Brands: The Macallan, Highland Park, Famous Grouse, Hardy Cognac, No.3 London Dry Gin, King's Ginger, Monkey 47, Thomas Henry, Rekorderlig Cider

- Planning, developing and implementing PR strategies - Writing and editing in-house articles and teaching booklets - Preparing and supervising the production of publicity brochures, photographs - Maintaining and updating information on the company's website - Russian-English translations Brands: Pelikan, Herlitz, Suzy Card, Schneiders, Walker

- Market research, Gathering and analyzing customer insight - Competitors’ analysis - Designing print ads and publications - Collaboration with sales and sourcing to develop strategic partnership activities - Developing B2B loyalty programs Brands: Pelikan, Herlitz, Suzy Card, Schneiders, Walker

Overseas Studies Program: Financial and Managerial Accounting

Strategic Marketing Management International Marketing Online Marketing Consumer and Corporate Buying Behavior Service Marketing Master Thesis: "Marketing strategy for the market of imported alcoholic beverages (example of Rekorderlig Cider in Vietnam)"