Natalia Selby

Work with the brand teams and external agencies to ensure that the website content is up to date and relevant. • Managed multiple projects, including a high profile online campaign in conjunction with Comic Relief • Content management: writing, proofreading and editing copy for publishing • Delivered relevant email campaigns to engage target audiences

Contract role, responsible for the successful execution of all digital media and the continuous management and development of the website. • Delivering compelling and optimised content • Identifying new opportunities for engaging visitors and generating revenue • Implementing the marketing communications strategy within the agreed plan and budget • Providing training and support to colleagues

Optimise the content of the online shop to maximise visitor conversion, and improve the customer experience. • Content management of product range - creating original, inspiring copy, category/navigation structure and optimising content for search • Managing all in house photography for online, post processing work on product photography • Analysing trading patterns, sales performance and key metrics, making changes and subsequent analysis