Nayla Gärtner
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Nayla Gärtner
- Bis heute 1 Jahr und 9 Monate, seit Okt. 2023
Director Brand Head Office
adidas
- 9 Monate, Jan. 2023 - Sep. 2023
Senior Manager Brand Head Office
adidas
Head Office to the Executive Board Member Global Brands
- 1 Jahr und 3 Monate, Okt. 2021 - Dez. 2022
Senior Project Manager Brand Strategy
adidas
⋅Head Office to the Vice President Global Brand Strategy ⋅ Drive, manage and implement cross-functional projects and milestones (Strategy Kick-Off/Strategy Sign-Off/Brand Kick-Off) with wider impact to the organization ⋅ Foster and identify areas to creation of synergies, best practices and innovative approaches to processes ⋅ Communication/presentations to Brand Senior-Leadership-Team, Steering Board, Sponsors and Stakeholders ⋅ Manage project charter, program performance development, budget and resources
- 1 Jahr und 6 Monate, Apr. 2020 - Sep. 2021
Manager Category BU Originals Europe
adidas
⋅ Go-To-Market strategy for Originals Women’s Footwear in a locally relevant way - Considering consumer needs, distribution, segmentation, pricing, phasing ⋅ Identifying opportunities to maximize market share and profitability ⋅ Commercial input, consumer insights, channel needs ⋅ Key Account meetings (Zalando/JD/Footlocker/Snipes) ⋅ Forecast and input for the IBP and yearly SBP ⋅ Delivering across all KPIs (efficiency, top line, margin) ⋅ People Management (Assistant Manager) ⋅ Development Program (MDE)
- 2 Jahre und 6 Monate, Okt. 2017 - März 2020
Assistant Manager Marketing Activation - Retail Europe
adidas
⋅ Instore-communication project lead for store openings across 36 countries ⋅ Planning and executing instore-communication set-ups including windows and launch zones, brief and supervise agencies during design, pre-press, print and installation ⋅ Concept launches, pilot-/flagship-/key city projects ⋅ Marketing-Working-Budget management, maximising of profitability, brand and commercial result ⋅Flagship Store Paris Champs-Élysées, Flagship Store London Oxford Street / Winner of the 2020 World Retail Award
- 3 Jahre und 1 Monat, Sep. 2014 - Sep. 2017
Dual Student
adidas Group
adidas DUAL STUDY PROGRAM MANAGEMENT IN COMMERCE – INTERNATIONAL TRADE MANAGEMENT ⋅ EUROPE BRAND ACTIVATION RETAIL ⋅ EUROPE DTC MERCHANDISING TRAINING & ATHLETICS -BACHELOR THESIS: Retail Concept Creation ⋅ EUROPE BU TRAINING MERCHANDISING YOUNG ATHLETES ⋅ MARKET NORDICS / STOCKHOLM CTC MERCHANDISING&BRAND COMMS ORIGINALS ⋅ EUROPE BRAND ACTIVATION RETAIL ⋅ BRAND CORE STORE / HAMBURG ⋅ GLOBAL BU RUNNING PRODUCT MARKETING FOOTWEAR ⋅ EUROPE MERCHANDISING YOUNG ATHLETES TRAINING
- 2 Jahre und 8 Monate, Jan. 2012 - Aug. 2014
Sales Assistent
G-Star Store Nürnberg
Supporting the Store Manager ⋅ Customer service ⋅ Financial supervision of cash registers ⋅ Supervision of operations and progress in store ⋅ Opening and closing of the store
Ausbildung von Nayla Gärtner
- 5 Monate, Jan. 2016 - Mai 2016
Retail Marketing
Edinburgh Napier University
- 3 Jahre, Okt. 2014 - Sep. 2017
Management in Commerce - International Trade Mangement
Baden-Württemberg Cooperative State University (Stuttgart)
International Trade Management
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
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