Nelson Lama da Palma

Head Marketing Campaigns (03.22-07.23), Transformation Projects, Change Management & Business Management in the area of Wealth Management Marketing. - Marketing transformation, Change Management - Campaign strategy, Sales Campaigns - Lead generation - Market development - Marketing digitalization - Strategy alignment - Social media marketing - Online / Digital marketing - Performance measurement - Advertising - Event strategy - Budget management - Project management - Team leadership - People development

- Marketing strategy - Business development - Change management, Transformation - Digital Marketing - Strategy alignment - Social media marketing - Performance measurement - Advertising - Budget management - Team leadership - People development - Member of the Swiss Management Committee Regions: Switzerland, Western Europe, Northern Europe, Germany, Southern Europe (Middle East and Africa from 12/2019 - 04/2021). Target groups: HNWI, UHNWI, Entrepreneurs, Professionals, Women, Next Generation etc.

- Marketing strategy - Market development - Social media marketing - Community marketing - Online marketing - Event strategy - Project management - Team leadership - People development Focus regions: Northern and Central Europe, UK & Southern Europe, Middle East & Africa (MEA), Russia and Eastern Europe (REE) Target group: HNWI, UHNWI

- Marketing strategy - Market development - Social media marketing - Community marketing - Online marketing - Event management - Project management Focus: Middle East & North Africa (MENA), Central Eastern Europe (CEE), Global Emerging Markets, HNWI, UHNWI

- Social media marketing - Segment development - Community marketing - Online marketing - Event management - Project management - YIO Young Investors Organization (www.young-investors.com) Community Manager Focus: UHNWI, Next Generation (UHNWI)

- Market development - Online marketing - Mobile marketing - Event management - Project management Focus: German Market, HNWI

- Project management - Social media (created and maintained www.twitter.com/pwc_switzerland) - Overall responsibility for the sectors Banking & Capital Markets (e.g. www.pwc.ch/pb_study), Health Care & Public - Internal & external communication (e.g. internal launch of new corporate identity "PwC Experience", CEO Road Show) - Developed and maintained company newsletters (e.g. www.pwc.ch/inside-liechtenstein) Focus: Social Media, Financial Services, Public Sector, Health Care

Executive-level program covering strategic and practical foundations for leveraging Artificial Intelligence to drive business transformation. Bridging technical understanding and strategic application. Leading AI-powered transformation across functions. Topics: - Strategic application of AI and machine learning - Designing/Managing data & AI projects - Perception, prediction, and causal inference in AI - Build AI capabilities, closing skill gaps - AI-related risks: ethics, fairness, regulation

Executive course on the strategic application of Artificial Intelligence in business. Focus on practical use cases, leadership, and responsible adoption of AI technologies—leading to innovation, efficiency, and growth. Topics covered: - Generative AI - Predictive AI - Machine Learning - Natural Language Processing (NLP) - Robotics and automation - AI strategy & business transformation - Organizational impact and workforce integration - Ethics, risks and responsible AI

Vertiefungsgebiete: Kultur- und Wissenssoziologie, Politische Soziologie / Nebenfächer: Markt- und Werbepsychologie, Kommunikationswissenschaften