Jens Tinnermann

Strategic Product Management & Business Development in one of the largest Digital Transformation Programs in Europe | Driving Business Transformation as well as lean-agile Product Discovery & Delivery | Set-up and Execution of an agile, cross-functional, SAFe based Discovery Squad, exploring business topics & product ideas | Driving Change at the Interface between Customer, IT, Compliance & Business up to C-Level

I developed a business plan and concept for a “Performance Marketing Business Unit and received the approval from the Executive Board | I hired and led a team of 35 direct employees, managed various agencies and partners working with dedicated teams for Vodafone Germany | I increased the overall online sales share significantly | I have launched several AdTech platforms into the business including ad-serving, DSP, and ad verification

Developed the media strategy/planning for a more than x-digit million budget | Changed digital buying strategy from “environment based models” to “single audience targeting” | Reviewed existing media buying measurements and implemented state-of-the-art digital brand KPIs (ViewTime, Visibility, All Screen Planning) | Led global media auditor pitch for Vodafone Germany: Winner “Ebiquity Plc.”

Strategic development and expansion of strong partnerships with Google & TouchCommerce | Positioning Vodafone as an early adopter of Google betas, e.g.: enhanced URLs, YouTube Shoppable True View, Multi-Touch analysis & attribution model | Launch of the first online sales chat service within the German telecommunication market

P&L responsibility for Germany | Account management of strategic global partnerships with Microsoft, Yahoo! & T-Online | Leading the merger of the Yahoo! dating service with Match.com in 2006

E-commerce and advertising with direct clients and media agencies | Hamburg (DE), Gütersloh (DE) & Paris (FR)