Nicolas Reinicke

Lead an ABC assortment analysis resulting in exiting 20% of articles with lowest turnover impact and presented it to an executive committee. Designed an analytics dashboard (Power BI) focusing on profitability and margin development across 13 brands and 12 retailers. Prepared and presented quarterly analysis findings to several committees and senior-level stakeholders. Conducted daily analyses to identify pricing, assortment, and promotion opportunities by using various data sources.

Conducted multiple assortment optimizations for 4 German and one international retailer (Category Management). Created media plans for 20 brands in cooperation with a media agency (Media Management). Formulated an analysis of a selection process for the German supply chain (HR Business Partner). Partnered with the University of Dortmund to realise a recruiting event for master students (HR Business Partner).

Embarked on an exchange at Università Cattolica in Milan, Italy, funded by an Erasmus+ scholarship, to deepen my skills in data analysis and database management systems.

The program provides essential management concepts alongside business analytics skills. It mixes solid business education in marketing, strategy, and finance with essential data science techniques in data analysis and machine learning. Taught entirely in English, it offers a high-ranked academic environment with real-world business perspectives. Thesis: Sustainability reporting software in the scope of CSRD – design of an application prototype for environmental CSRD assessment.

This extra occupational program alongside my work at Henkel AG & Co. KGaA offers foundational understanding of international management concepts. Focusing on international accounting standards, marketing, and commercial law it blends quantitative and qualitative research methods with digital learning. Taught both in German and English. Thesis: Marketing mix modeling: creating a project guideline for the introduction of an e-commerce focused marketing mix model.