Nicole Behnk

Atlantic Brands GmbH is a subsidiary of Genuport Trade GmbH since Oct 2018 and is an online and offline distributor of more than 40 major national and international food brands. In charge of Mulitpowers´ E-Commerce strategy focused on online sales at Amazon. Responsible for online sales activation at Amazon, product mix, pricing, analysis and yearly negotiation with Amazon, using Amazon tools like Vendor Central and AMS.

Multipower stands for innovative sport nutrition since 1977 and was an independent subsidiary of Atlantic Grupa (Croatia). Responsible to set up an international online and eCommerce department. European online marketing strategy as well as multi-channel sales campaigns, online marketing disciplines and analysis. Set up and implemention of international eCommerce business with a direct route to market approach, new online shop system, infrastructure, service providers, online product mix and pricing.

Hurtigruten known as Norway´s postship line provides as well expedition cruises in Artic and Antarctica. Operating in the German subsidiary with international and interdisciplinary teams. Beside of all local online marketing disciplines (SEA, SEO, E-Mail, Affiliate, Social Media), strong focus on the launch of the German online booking engine focused lead generation, customer retention and eSales. Set up global online customer loyality prorgram, develop global E-Mail marketing strategy and system selection.

eCircle provided software as a service for email and digital marketing. Operating in the German headquarter with europeanwide cross-functional teams. Coordination of national and international PR agencies, organise online marketing trade fairs, industry events, roadshows and press conferences. In charge of press releases, company presentations, case studies and whitepapers.

Sales and Marketing for Polar and Expedition cruises. Operating from 02/03-01/06 at Norden Tours which was a subsidiary of the Norwegian company Hurtigruten with international connected teams. In charge of B2C marketing incl. print production, POS material, media planning and dialogue marketing. Strategic development and implementation of Norden Tours/Hurtigruten website and shop, incl. online disciplines like e-mail marketing, SEA and SEO.

Researcher in the team of strategy consultants

PR and research for the magazine Focus

Intern in the field of project mgmt, business development and marketing