Niki Athanasoula

Working in the EU headquarters of the global Communications full-service agency founded by and part of Hyundai Motor Group. Dedicated 100% servicing KIA Motors Europe across 10+ EU markets. - Key partner in Campaign Strategic development - Managing Content and Media partnerships - Leading the quarterly evaluation of all media services across Europe - Supervising Digital Test & Learn regionally and managing sharing of learnings - Securing European contract compliance locally across teams and services

Independent Digital Performance agency. - Media strategy: I conceptualized & presented to client stakeholders the strategic framework & campaign guidelines for 11 EU markets. - Media planning supervision: Secured the quality assurance of central media plans against approved strategy in lower funnel channels - Processes setup: Applied my experience in matrix servicing setups to support the CEO and Business Director on structural changes, which enabled inclusive and smooth Client & cross-team processes.

Leading the Account team (5 to 6 direct reports) within the Regional client Hub for Hyundai Motors EU managing brand and tactical communications across 28+ European markets - Front line Client Management - Budget attribution, control & reporting - Supervision of local campaign media planning - Facilitating the adaptation of central Media Strategy & Activation guidelines for major Brand or/and model comms - Troubleshooting across market operations - Staffing, team leadership and hands-on training

- I undertook front-line client advisory across an expanding market scope (Italy, Cyprus, Hungary, Ukraine, Czech Republic, Russia, Mexico, Canada, Korea, China, USA). Dedicated to Clients: HUGO BOSS, Polish Airlines (LOT). - I challenged the local annual strategic planning for optimizations. Project coordinated the effective implementation, tracking and reporting of local Brand campaigns. - Activated central publisher partnerships enabling multi-market, locally tailored cost-efficient activations.

Independent Growth Solutions agency for international E-Commerce companies based in Berlin. Main achievements - I negotiated quality inventory with major international TV broadcast and web solution networks, across a multinational portfolio (Italy, Austria, Australia & France). - Initiated or expanded existing media trading partnerships (ex. leading market research, SWOT analysis, prospecting supplier or agency partners regarding the TV broadcast market and Advertising opportunities in Australia).

I joined the Account Lead team tasked with strategically planning & implementing multi-channel brand campaigns & events for Coca-Cola, Schweppes and Fanta. Main achievements: - Safe kept brand identity & global guideline adherence in integrated marketing communication projects involving Digital, Creative, PR and external Client partners. - Delivered output on audience profiling, category/competition & media trends within the FMCG category as part of C-level client presentations.

Global Media agency where I rotated in 3 Client Service teams working hands-on media planning (offline and classic online), media buying and campaign implementation for brands across Retail, Beauty, Pharma, FMCG & Travel categories.

I operated as the Jr. Legal mediator for overdue consumer loan out-of court settlements, negotiations on pay-out plan, and collection within the agreed timelines.

International Business Management//Cross-cultural Management //Integrated Marketing Communications //International B2B Marketing // International Product Management //International pricing Marketing Strategy & Consumer behavior