Nikoletta Répási-Horváth

I worked as an online marketing consultant and trainer for marketing managers in Hungary, and for one and half year I have lived in Switzerland. I have taken part in a similar project among others for Hewlett Packard Hungary Ltd. as an online marketing specialist, where I had to make some eDM und DM campaign managing, cooperating with different BUs. The effectiveness of my work resulted in multiple Click Through Rate for this campaign. So I am fully aware of how can I help a project in eBusiness.

* consultant and trainer among others for Hewlett Packard Hungary Ltd. in pursuance of several online and offline marketing activities * onilne texts writing (webpages, eDM-s, online newsletters, PPC ads), efficiency analysis, post rates data based on Google Analytics, AdWords statistics analysing for companies * professional online marketing articles publishing imaginative net ads, texts, newsletters, eDM-s writing * online marketing managers and content managers training, seminars for companies

* managing PR activies, PR articles writing * partnership building with professional press and sponsors * writing Direct eMails and professional articles * co-ordinating and managing online marketing seminars * lecturing on online marketing, webanalytics (Google Analytics), PPC (Google AdWords, AdSense), eDM, content management, afficiency of banners on portals, webtexts-writing, etc. * training of online marketing managers (corporate trainings, seminars, College for Modern Business Studies, etc.)

* sales and online marketing strategy making for six portals, fulfillment of this strategy * software development projects co-ordinating and managing * market research and marketing strategy creating, business planning * participating in structural and design planning of websites and offline catalogues * graphical artists, softwer developers, sales- and marketing managers co-ordinating * strategic and business partnerships building * programs and events organizing

Faculty of Marketing • The title of my M.Sc. thesis was Webmarketing Methods Efficiency and B2B Concentrating on small and middle-size Companies • I analyzed the internet attitudes of the Hungarian small and middle-size companies and the effectiveness in B2B connections