Nirmal Kumar

• Continuously measure and adjust digital campaign effectiveness, lead generation, performance, and campaign ROI in Europe and in the US market • Management of B2B partner communication, budget and operations • Customization of metasearch landing pages as per A/B testing, customer journey, and data analytics to achieve marketing KPIs • Management and tracking of SEA, Linkedin, and Microsoft ads.

- Identified, evaluated, and onboarded 7 new channel partners in 5 states, and my territory contributed to 17% growth in topline sales in a financial year. - Handled the relationship with agency partners for activities like PR, conferences, exhibitions, digital brand campaigns, and creatives. - Created & implemented 360-go-to market plans (B2B), content roadmaps ad oversaw the creation of marketing tools. - Category and Partner management

Lead the client servicing team of 3 members for the primary account and achieved 100% + of the assigned allocated target for 3 years. • Project Management for events, product launches, PR, customer events for Samsung Smartphones & wearables like S8+, S9+, Note, S10+, etc. • Ideated communication content for marketing campaigns such as movies, event collaterals, presentation graphics for B2B/B2C • Collaborated with artists, influencers, speakers, and famous personalities for PR/Social Media campaigns.

- Collaborated with multiple advertising agencies in planning & execution of KPI-based content on social media channels for multiple accounts. - Created Social media paid content strategy plan for community engagement and brand awareness which led to over 2000+ potential lead generation. Managed multiple stages of media buying, achieved a conversion rate - Ensured that all marketing activities meet brand standards, budget targets, and timelines

International Management