Nory Joy Jacobson

• Managed digital media campaigns, boosting brand awareness and engagement. • Monitored campaign performance using analytics tools. • Oversaw website content, ensuring accuracy and relevance. • Implemented strategies to enhance website traffic and user engagement. • Optimized campaigns for search engines and produced visually appealing content. • Collaborated with external partners to broaden campaign reach. • Stayed abreast of emerging digital media trends.

Managed website content to align with organizational objectives, collaborating on digital content creation and campaigns to engage audiences and trading experts effectively. Oversaw social media platforms, including the Beyond Trade Network, while analyzing metrics to enhance digital communication delivery within strategies. Orchestrated photography/videography for events and marketing campaigns, while strategizing and executing pre-event social media posts and media coverage across diverse event formats.

• Led marketing and communication strategies to boost NGO's digital presence. • Managed website and social media channels, supporting UN visibility. • Increased social media followers by 70%, with tailored KPIs. • Oversaw website content and analytics via WordPress, WIX, and Mailchimp. • Produced and edited digital campaign videos featuring global teams. • Managed newsletters and outreach materials, including press releases. • Developed and executed annual marketing strategies, driving website growth.

As the head of PR within an internal agency for a major beauty and FMCG brand, I spearheaded day-to-day operations to achieve marketing goals, implementing tactical strategies to enhance brand credibility and seize emerging opportunities through competitor and trend research. I orchestrated high-profile events and fostered robust relationships with talents, press, endorsers, and partner agencies. I successfully transitioned from traditional to online media, boosting market share and sales.

College of Arts and Sciences, with the degree of Bachelor of Arts Major in Development Communication, overview of Mass communication in Journalism, radio, TV (Traditional media) streamlining in PR, events & marketing. NOTABLE ACHIEVEMENTS - Cum Laude - Civil Service Eligible