Nurul Latifah

• Leading new business pitches, developing proposals and media solutions that align with potential client’s business goals and needs. • Leading media strategy and execution for major clients including Netflix. • Led and won business pitch from reputable company, Fujifilm Group (Astalift and ChatFoto)

• Led the strategic planning and execution of offline media campaigns for high-profile clients (Lazada), ensuring alignment with brand objectives and audience targeting. • Improved TV CPRP efficiency by 4% and brought added spots on OOH spots by 23%. • Achieved Gold, Silver, and Bronze awards at Mo-Bex, MEA, MMA, and Mahakarya for Lazada’s innovative campaigns in 2023. • Developed a real-time reporting dashboard in collaboration with data analyst team, enabling more timely and accurate campaign monitoring.

• Managed the media investment strategy for P&G, overseeing media buying across TV, print, OOH, radio. • Led a team of 3, developing innovative media buying strategies that initiated a TV reach projection model in collaboration with a data analyst team, improving forecasting accuracy and enhancing the effectiveness of media buying decisions. • Reported performance results to senior leadership, focusing on optimization and campaign results.

• Led a team managing media investments for Mondelez, Glaxo Smith Kline, and Singapore Tourism Board. • Successfully optimized TV buying strategies, delivering a 10% improvement in CPRP efficiency.

• Managed and executed all conventional media campaign activations across TV, OOH, print, and radio for Unilever and Indofood, ensuring campaigns met KPIs • Led monthly reach-based TV campaign execution, fostering collaboration with internal teams and external partners to optimize performance.

• Developed comprehensive, multi-channel media strategies from campaign design to reporting, enhancing overall campaign effectiveness and client engagement. • Played a key role in executing foundational digital campaign plans, ensuring alignment with client objectives and brand messaging.