Nurul Latifah

Bis 2024, Group Head Integrated Media Planning, I-dac [Hakuhodo International Indonesia]
Jakarta, Indonesien

Fähigkeiten und Kenntnisse

Project Management
MS Office
Team work
Consulting
Communication skills
Marketing
Advertising
offline media
TV
Out of Home Media
Print
Radio
Campaign Management

Werdegang

Berufserfahrung von Nurul Latifah

  • 7 Monate, März 2024 - Sep. 2024

    Group Head Integrated Media Planning

    I-dac [Hakuhodo International Indonesia]

    • Leading new business pitches, developing proposals and media solutions that align with potential client’s business goals and needs. • Leading media strategy and execution for major clients including Netflix. • Led and won business pitch from reputable company, Fujifilm Group (Astalift and ChatFoto)

  • 1 Jahr und 2 Monate, Jan. 2023 - Feb. 2024

    Group Head Offline Media Planning

    EssenceMediacom

    • Led the strategic planning and execution of offline media campaigns for high-profile clients (Lazada), ensuring alignment with brand objectives and audience targeting. • Improved TV CPRP efficiency by 4% and brought added spots on OOH spots by 23%. • Achieved Gold, Silver, and Bronze awards at Mo-Bex, MEA, MMA, and Mahakarya for Lazada’s innovative campaigns in 2023. • Developed a real-time reporting dashboard in collaboration with data analyst team, enabling more timely and accurate campaign monitoring.

  • 1 Jahr und 2 Monate, Dez. 2021 - Jan. 2023

    Group Head Media Investment

    EssenceMediacom

    • Managed the media investment strategy for P&G, overseeing media buying across TV, print, OOH, radio. • Led a team of 3, developing innovative media buying strategies that initiated a TV reach projection model in collaboration with a data analyst team, improving forecasting accuracy and enhancing the effectiveness of media buying decisions. • Reported performance results to senior leadership, focusing on optimization and campaign results.

  • 1 Jahr und 8 Monate, Apr. 2020 - Nov. 2021

    Media Investment Manager

    Publicis Media

    • Led a team managing media investments for Mondelez, Glaxo Smith Kline, and Singapore Tourism Board. • Successfully optimized TV buying strategies, delivering a 10% improvement in CPRP efficiency.

  • 4 Jahre und 4 Monate, Jan. 2016 - Apr. 2020

    Media Investment

    Mindshare

    • Managed and executed all conventional media campaign activations across TV, OOH, print, and radio for Unilever and Indofood, ensuring campaigns met KPIs • Led monthly reach-based TV campaign execution, fostering collaboration with internal teams and external partners to optimize performance.

  • 7 Monate, Juli 2015 - Jan. 2016

    Digital Media Planner

    Mindshare

    • Developed comprehensive, multi-channel media strategies from campaign design to reporting, enhancing overall campaign effectiveness and client engagement. • Played a key role in executing foundational digital campaign plans, ensuring alignment with client objectives and brand messaging.

Sprachen

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    Fließend

  • Deutsch

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