Olga Turukina

• Boosted Egypt application rates by 24% for a new project via targeted employer brand strategy (200+ leads, 17% conversion) • Led L&D awareness campaigns in 28 countries, reaching 15k+ employees and contributing to a Brandon Hall Group Gold Award • Collaborated with distributed teams across Europe to deliver L&D and employer branding initiatives • Owned internal communications with 70%+ average open rate • Promoted to L&D Project Manager, expanding scope in internal communications and learning initiatives

Top-2 Russian e-commerce marketplace with $2.75B annual revenue. • Optimized recruitment marketing across job boards and social media, generating 1,000+ qualified leads • Built candidate personas based on surveys and recruiter insights to improve targeting • Partnered with design and Talent Acquisition teams to deliver EVP-aligned recruitment materials

• Managed recruitment social media strategy and paid partnerships, achieving 8% organic Instagram growth • Launched a targeted digital campaign for Nordic-language speakers, achieving a 7% application rate • Built GA4 dashboards connecting employer brand activity with candidate journeys • Designed external email and internal communication campaigns with 20–40%+ open rates

• Shifted focus to internal employer branding and employee engagement, while supporting Early Careers programs during transition • Owned employee engagement and internal employer branding initiatives, achieving 85% participation in the annual engagement survey • Delivered internal communications with 50%+ average content view rates • Implemented pulse surveys to collect employee feedback and improve engagement • Supported DEI initiatives and partnerships with inclusive employment organizations

• Managed graduate recruitment and external university programs, organizing 4 successful programs with 12% of pre-finalists hired • Strengthened employer brand visibility through university partnerships and social media expansion • Launched and grew an Instagram channel, achieving 11x organic subscriber growth within 6 months • Relaunched onboarding program, achieving 3.3/4 satisfaction rate • Delivered early-stage internal communication campaigns aligned with employer brand positioning

• Supported employer branding initiatives and organized external events at leading universities • Assisted in coordination of recruitment marketing activities and graduate-focused campaigns • Contributed to employer brand visibility through event support and stakeholder coordination