Mag. Oliver Ruf

Angestellt, One SAP Program, A1 Telekom Austria Group

Wien, Austria


Sales Footprint Optimization
Sales Incentive Strategy
Sales Incentives
Change Management
Digital Transformation
Sales Performance Management
Sales Force Training
Training Management
Sales Channel Profitability
International Projectmanagement
SAP Implementation
Project management


Professional experience for Oliver Ruf

  • Current 5 years and 1 month, since Dec 2018

    One SAP Program

    A1 Telekom Austria Group

    Group Senior Project Manager: S/4HANA strategy roadmap for A1 CEE footprint and several Logistics-focussed projects in AUT and CRO.

  • 1 year and 4 months, Aug 2017 - Nov 2018

    Group Projectmanager One SAP Implementation Austria/Macedonia

    A1 Telekom Austria Group

    Successful integration of Macedonian OpCo into Austrian ERP (One Client) using new harmonized processes in budget, time and quality

  • 5 months, Apr 2017 - Aug 2017

    Streamlead Sales One SAP Conceptual Project (Group Financial Systems)

    A1 Telekom Austria Group

  • 8 months, Sep 2016 - Apr 2017

    Sales Performance Management Consultant (Group Marketing Operations)

    A1 Telekom Austria Group

    Streamlead Sales Brand Repositioning Project Slovenia. Streamlead Sales Geoselling Project Belarus. General Business Improvement Sales & Customer Service. Markets: Austria, Slovenia, Croatia, Serbia, Bulgaria, Macedonia and Belarus.

  • 6 years and 3 months, Jun 2010 - Aug 2016

    Head of Channel Analysis & Commissions (BU RSBS)

    A1 Telekom Austria AG

    *) Responsible for strategy, design and operative execution of sales commissions for all Austrian sales channels. *) Developed a multichannel strategy for sales commissions which achieved top ratings across all categories by external consultants. *) Led strategic analysis of country-wide sales channel footprint - recommendations for opening/relocation/closing of POS. *) Developed and implemented a contribution margin accounting system for the franchise channel

  • 3 years and 4 months, Sep 2007 - Dec 2010

    Project Manager (BU RSBS)

    A1 Telekom Austria TA AG

    *) Managed a highly successful project to design, develop and implement a sales commission management tool based on SAP (iPM) with more than 40 project members. *) Complete process redesign of the sales commission process. *) Strategic framework implementation of sales incentives for all sales channels in Austria.

  • 2 years, Sep 2005 - Aug 2007

    Senior Controller (BU CO)

    A1 Telekom Austria TA AG

    *) Intra-company cost and performance allocation. *) Budgeting, planning and reporting of sales quantity, revenue and costs.

  • 8 months, Mar 2004 - Oct 2004

    Head of Credit-Management and Financial Controller

    Hilti Austria GmbH

    International financial reporting to the local CEO and HQ (Schaan/LIE)

  • 2 years and 6 months, Sep 2001 - Feb 2004

    Project Management Consultant

    Wave Solutions Information Technology GmbH

    PMO - Consultant for Project Managers (SAP PS, Project Planning)

  • 10 months, Nov 2000 - Aug 2001


    YLine Internet Business Services AG

  • 1 year and 10 months, Jan 1999 - Oct 2000


    General Dynamics European Land Systems (fka. Steyr-Daimler-Puch Spezialfahrzeug)

  • 1 year and 3 months, Oct 1997 - Dec 1998

    Software Engineer

    Siemens AG Österreich

    Software-Designer (Munich/GER)

  • 1 year, Oct 1996 - Sep 1997

    Voluntary 1 year special training - completed

    Österreichisches Bundesheer

Educational background for Oliver Ruf

  • 3 years and 11 months, Sep 2008 - Jul 2012

    International Finance and Management

    The Open University Business School (Milton Keynes, United Kingdom)

  • 1 month, Feb 2007 - Feb 2007

    Financial Accounting for Managers

    INSEAD (Fontainebleau, France)

  • 6 months, Feb 2005 - Jul 2005

    University of British Columbia (Vancouver, Canada)

  • 3 years and 11 months, Aug 1998 - Jun 2002

    Unternehmensführung - Executive Management & Entrepreneurship

    University of Applied Sciences for Management & Communication, Vienna, Austria

  • 4 years and 10 months, Sep 1991 - Jun 1996

    Energy Management and Power Electronics

    Technologisches Gewerbemuseum (TGM), Vienna, Austria


  • German

    First language

  • English



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