Orhun Ogün Yücel

• Managed the Microsoft Dynamics 365 CRM tool within the Direct Sales function, acting as a strategic bridge between Sales and Marketing to streamline lead lifecycle. • Synthesized sales feedback into actionable technical specifications by drafting 200+ Azure tickets for CRM/IT teams (user stories, business requirements, acceptance criteria etc.) to implement system enhancements and feature updates. • Developed internal communication and enablement materials, including tutorial videos, blog posts, and prese

• Managed internal agency operations, strategic project planning, and cross-functional resource allocation using Zapier, Notion, and Figma. • Provided strategic consulting and brand audits for startups (e.g., Cambly Kids), developing market entry roadmaps to drive account growth. • Managed client relationships and analyzed campaign performance to optimize marketing communication needs. • Generated leads and new clients for the agency by conducting cold outreach.

• Coordinated international conferences and workshops focused on gender diversity in corporate leadership. • Administered a member community of 500+ C-level executives and board members. • Facilitated platform migration to Circle CRM and managed community engagement.

• Started from scratch to create a user community of more than 10K (and counting) on iOS and Android. • Managed cross-functional teams to execute data-driven social media advertising and content strategies, monitoring trends and performance analytics to align with marketing goals. • Led the design team to reduce churn rate and increase subscriptions from 0 to more than 500 while doing the UX writing with push notifications and other in-app texts. • Worked as a product designer at every step from UX research

• Started from scratch to create a high engagement follower community of total of more than 150K (and counting) on different social media platforms (Instagram, Twitter, YouTube, TikTok etc.). • Worked with more than 20 brands spanning from startups and non-profits to big nation- wide brands from differing sectors to create sponsored content (articles, posts, videos, podcasts), workshops and partnerships for them on different platforms. • Managed cross-functional responsibilities including talent acquisition

Executed influencer and event marketing communications, including guerrilla marketing content for the Turkish and English speaking markets.

Erasmus+ Exchange Program