Harsh Radadiya

Support in market analysis and competitor analysis to enable go-to-market strategy and facilitate in preparing marketing materials & customer trainings Understanding product success factors and eliminating pain points at distributors/end customers through surveys of design wins from global and regional account managers and sales representatives. Developed a new dashboard based on excel VBA to provide periodic data reporting for current opportunities, project pipeline and design wins of sensors and kits

Development of marketing roadmap for digital content and channel strategy through communicating brand awareness, product features, USPs & storytelling. Created report of sustainability including calculation of carbon footprints, comparison with competition and communicating carbon neutrality for multiple platforms. Proposed a marketing strategy to attract maximum customers by incorporating best SEO practices, communicating USP and improving website features through competitor analysis and benchmarking.

Proposed and designed a system that opened new possibilities for welding at complex locations with the design earning a publication in a reputed Journal.

Supported in operative decisions such as Material and capacity planning requirement and Master production scheduling.

Conducted a market study of consumers, suppliers and demand forecasting for intermediate products Acetone and Phenol used by the firm. Carried out feasibility study and devised plans with top management about strategic introduction of greenfield subsidiary in the region of Gujarat, for production and supply of these products.

Focus on Strategy and Marketing Overall Grade – 1.5 Thesis: Impact of product diversification and internationalization on the performance of firms in emerging market

Grade – 1.5 (8.99/10) – Silver Medal for second rank in bachelors degree for the batch of 2015-19. Thesis – Designing an optimized channel for cryogenic machining to enhance tool life