Oumaima Salmi

Handled press relations and press releases using data-driven market and consumer insights. Created visualizations for press agencies and magazines, boosting sales in key periods. Managed two influencer campaigns, providing performance analysis for future efforts. Led a Trustpilot project, improving ratings from 2.3 to 4 stars in 3 months. Analyzed and reported on campaign results. Wrote market-driven articles for the online magazine, increasing readership and sales.

Developed partnerships with premium European publishers like Cdiscount, Culture G, Boursorama, and Opti Digital through strategic outreach. Led the integration of the company’s technology, improving efficiency and fostering long-term relationships. Built strong connections by offering tailored solutions to meet publishers' unique needs, showcasing the value of the technology. Proposed customized programmatic advertising solutions, successfully acquiring new partners.

Tasked with writing, updating, and translating existing content to suit the French market and improve SEO. Localized and translated over 200 articles, keywords, and content based on market research and data analysis to align with French market preferences. Enhanced ad performance, significantly increased website traffic, and improved SEO rankings by delivering tailored, high-quality content for the company’s websites.

Specialty in English and Chinese courses, Law, Economy, Management, IT, Marketing and Communication