Padma Robert

Holistic Health Coach - a holistic approach to health and wellness

Aufbau von zwei Skincare Marken in Zusammenarbeit mit zwei Agenturen. Entwicklung der Markenstrategie und Identität, Definition des Produktportfolios, Bestimmung des Markennamens, Erstellung des Business Cases, Sales Strategie und Marketing Plans, Planung des Markenlaunches etc.

Erstellung der Private Label Sortimentsstrategie, Produktentwicklung und -Management, Erstellung des Marketing und Sales Plans, Erstellung des Budget Plans und Business Cases etc.

- Creating and coordinating online and offline promotions and campaigns for all suppliers such as L'Oréal, Coty inc., BPI, Puig etc. - Cooperating with suppliers, ProSiebenSat1 Assets and other suitable partners - Developing Flaconis service catalogue including new promotion tools, campaigns, pricing and visual presentation - Managing advertising budgets and - subsidies (WKZ) - Developing KPI´s for all marketing channels in order to make cooperations and campaigns measurable

The project work / Bachelor Thesis dealt with the topic of the effect of Sponsoring and event marketing on brand image and brand loyalty and was investigated by an impact model as demonstrated through a Hugo Boss brand experience (a sailing event). The project included following tasks: - Conducting a quantitative market analysis targeting loyal Boss costumers in Portugal, Spain, Italy and Germany. - Deriving recommendations for marketing and sponsor activities for HUGO BOSS AG.

Produktberatung, Kundenbetreuung, Make-up Beratung

Betreuung verschiedener Promotionprojekte, administrative Tätigkeiten