Sophia Grubitz

- Led the strategic repositioning and full redesign of Germany’s leading vehicle marketplace, boosting credibility in transactional services and driving +5pp performance uplift - Directed 360° campaigns and go-to-market launches, increasing leads by +50% - Acted as marketing representative in a cross-functional unit, securing C-level buy-in and linking brand investment to measurable ROI

- Shaped brand strategy for DACH, refining positioning "Audible Originals" and driving long-term differentiation - Co-led brand equity study, establishing a measurable framework for brand health and ROI optimization - Developed and executed multi-channel campaign, improving perception on key attributes by +8pp within six months - Developed a new sonic identity, enhancing recognition and mental availability - Partnered with internal and global teams to ensure consistency across markets and channels

- Delivered strategic brand guidance and execution for clients including Škoda, Porsche, O₂, Unitymedia - Directed partner campaigns with Apple & Samsung, aligning creative standards while reducing production timelines by 33% and cutting costs €50k/quarter - Led CI rollouts and campaign production across international markets, strengthening brand presence - Spearheaded the strategic brand merger of E-Plus and BASE into O₂ at POS literature, ensuring consistency and clarity in a multi-brand environment

clients: Telefonica o2 Germany, Alice, mobile.de, Deutsche Welthungerhilfe

clients: Deutsche Bank AG, Berliner Flughäfen (BBI), Verband forschender Arzneimittelhersteller vfa

clients: Deutsche Bahn AG, Bosch Hausgeräte, Bridgestone