Sophia Grubitz

Main Tasks -brand & communication strategies -monitoring of brand performance -research qual & quant (e. g. message & ad testing) -management of x-functional teams -POC for DE brand related questions globally -project lead of consumer-centric brand campaigns -branding e. g. guidelines, sound, voice -resource & budget planning Achievements +sustainable re-positioning based on new consumer & brand image insights through a brand equity study +implementation of a brand tracker to ensure evaluation of success

client: Porsche Marketing Services (Trade Marketing) Main Tasks: -cross-functional team management in order to create and produce a wide range of POS media (briefing till production) -forecasting and effective planning of project resources and budget

Main Tasks -project lead of multichannel trade & POS marketing campaigns -strategic guidance for a consistent & consumer-centric approach -management of crossfunctional key stakeholders -conceptual scaling of integrated communication approaches -resources & budget planning -concept testing to evaluate performance Achievements -reduction of production timing from 6 to 4 weeks -audit of literature materials through fields research (qual), results led to reduction of production costs of 50k quarterly

Main Tasks -project lead for 360° international marketing projects from strategic planning, media support, creative briefs, concept development and production till launch -management of crossfunctional stakeholders & external agencies -leading & coaching of a team of two -co-development of creative guidelines & rework of ToV -development of cross-departmental processes Achievement -development of a consumer-centric communication approach to merge the brands o2, E-Plus and BASE at the o2 POS national-wide

clients: Telefonica o2 Germany, Alice, mobile.de, Deutsche Welthungerhilfe

clients: Deutsche Bank AG, Berliner Flughäfen (BBI), Verband forschender Arzneimittelhersteller vfa

clients: Deutsche Bahn AG, Bosch Hausgeräte, Bridgestone