Palinee Tuchinda

Managing FinTech client in marketing data excellence team. Marketing campaign data flow planning and act as a bridge between technical teams and marketers/non-technical stakeholders and advise on data quality risks and improvements on marketing campaign targeting criterias. Marketing Campaign set up using various marketing tools to handle complex campaign criterias as well as building data attributes for marketing campaign in Adobe Journey Oprimiser.

Managing clients in various industries including Retail (sales and marketing team), FinTech, Insurance. Translate client’s customer behaviour and transactional data into an actionable insights and conduct market research according to client requirement. Develop Data Pipeline from multiple data sources for client’s data mart in order to use in financial dashboards.