Palma Scarcia

Responsible for the global paid acquisition strategy for Cultural Care Au Pair (25 countries worldwide). Leading a team of 3 digital specialists and a digital analyst. Defining strategies for Google Ads, Youtube, Facebook Ads, and Instagram Ads to scale traffic, decrease cost per lead, and increase conversion rate in every stage of the customer journey. Driving the implementation of Power BI and Google Tag Manager.

Maximized paid traffic for the travel e-commerce, EF Ultimate Break, through Paid Search, Paid Social Platforms and Affiliate Marketing. Analyzed traffic and behavioral trends, and carried out analysis to project trends to smartly invest the annual budget and maximize ROI. Reported results to senior management to influence decisions and suggest technical and business improvement.

Created the business plan and presented to several business incubators. Wireframed, developed and optimized the website. Participated in 150+ events to date (e.g. festivals, professional and private events).

Led a cross-functional team of 6 people: IT, customer service, sales, and marketing. Defined and executed SEO, SEM and SMO campaigns.

Defined clients' advertising campaigns and managed projects of apps and new websites' launch that conveyed their company brand and needs. Supervised the IT team to ensure high standards and punctuality, and to translate customer briefings into technical developments.

Consolidated the brand awareness of Xyladecor and Hammerite in Spain. Planned the launch of new products while managing the cross-functional implementation of the plan.