Paolo Targa

I am providing independent advisories and client solutions on different projects, among which: Outlooks and insights consultancies to analysts/investors, for hard and soft luxury areas and Chinese market, Retail layout and KPIs assessment for the most important Chinese distributor of the luxury home design industry, Products portfolio and retail layout development for a leading Italian brand in the eyewear and watch domains.

I was Country Manager Italy and part of the international sales and marketing team at the Swiss Headquarter, developing strategies aimed to balance the worldwide turnover of the timepiece division. The most important decisions were the brand re-positioning, setting the international competition benchmark, the organization and the implementation of the collection’s architecture and the development of wholesale and retail activities.

General Trading Company was a multinational Company, providing category management and procurement services to customers, who were mainly operating in the Far East, USA and European markets in the e-commerce, mail order and selective distribution sales channels; I was responsible for the home design and jewellery sectors (customer Klingel/Wenz Group, a German multinational Company with a turnover of two billion Euro) and luxury leather goods (customers Alexandre de Paris and Comtesse).

The two companies represented the Italian excellence in the production and distribution of luxury leather goods. I was in charge of global sales and marketing and contributed to the product development (mainly ladies handbags and accessories in crocodile) for own distribution and for brands like Burberry, Dunhill, Ferragamo, Gucci.

I defined and applied sales and strategy policies (sales channels, canvas, sales forecasts), directed the selection, implementation and training of the Italian sales team , allocated incentives to the sales force / trade, and directly handled key accounts. I took also part in the development of product and communication campaigns for the Mediterranean area markets and in the creation of trade marketing material.

I was merchandiser for Bally of Switzerland, a multinational Company specialized in shoes, leather goods and high-end clothing. I worked with the stylist department in the design and development of products and managed product purchases in Italy for the North American and Far East markets, regions where Bally had the highest world position.

Economics