Patricia Phan
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Patricia Phan
- Current 22 years, since Jun 2004
Regional Manager Asia Pacific
Ricola
Sole business leadership with responsibilities over the whole of APAC businesses (SEA countries and Greater China, S. Korea) for 8 years. Managed a network of Asian distributors for Trade retail. Brand ambassador and pillar of stability and knowledge. All encompassing role. Lead continuous sustainable business growth through optimisation of marketing mix/ optimal allocation of available resources best supporting each market strategy.
- 3 years and 1 month, Jun 2001 - Jun 2004
Assistant Marketing Manager
Ricola Asia Pacific
Drove South East Asian markets business (Singapore, Malaysia, Indonesia, Thailand, Philippines) - Sales and Marketing management - Budget planning - Advertising and promotions - Communication campaigns - Consumer research
- 1 year and 1 month, Jun 2000 - Jun 2001
Marketing Research Manager
Young & Rubicam
Monitored the competitive landscape, identified trends, derived consumer insights to develop communication strategies which exploited market opportunities
- 3 years and 3 months, Mar 1997 - May 2000
Research Project Manager
Taylor Nelson Sofres
Led both quantitative and qualitative research projects for a wide variety of clients, from FMCG to Telecom, Luxury to Automotive and miscellaneous other industries. Research scope from U&A to NPD tests to advertising tests.
Ausbildung von Patricia Phan
International Economics
Universite Paris Ouest (Paris X)
- Bis heute
Strategy and Management
Universite Paris Ouest (Paris X)
Marketing
INSEAD
Marketing of Consumer Goods in Asia
Sprachen
English
C1 (Fließend)
French
C1 (Fließend)
Spanish
A1-A2 (Grundkenntnisse)
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