Patricia Phan
Angestellt, Regional Manager Asia Pacific, Ricola
Zurich, Schweiz
Werdegang
Berufserfahrung von Patricia Phan
Bis heute 20 Jahre, seit Juni 2004
Regional Manager Asia Pacific
Ricola
Sole business leadership with responsibilities over the whole of APAC businesses (SEA countries and Greater China, S. Korea) for 8 years. Managed a network of Asian distributors for Trade retail. Brand ambassador and pillar of stability and knowledge. All encompassing role. Lead continuous sustainable business growth through optimisation of marketing mix/ optimal allocation of available resources best supporting each market strategy.
3 Jahre und 1 Monat, Juni 2001 - Juni 2004
Assistant Marketing Manager
Ricola Asia Pacific
Drove South East Asian markets business (Singapore, Malaysia, Indonesia, Thailand, Philippines) - Sales and Marketing management - Budget planning - Advertising and promotions - Communication campaigns - Consumer research
1 Jahr und 1 Monat, Juni 2000 - Juni 2001
Marketing Research Manager
Young & Rubicam
Monitored the competitive landscape, identified trends, derived consumer insights to develop communication strategies which exploited market opportunities
3 Jahre und 3 Monate, März 1997 - Mai 2000
Research Project Manager
Taylor Nelson Sofres
Led both quantitative and qualitative research projects for a wide variety of clients, from FMCG to Telecom, Luxury to Automotive and miscellaneous other industries. Research scope from U&A to NPD tests to advertising tests.
Ausbildung von Patricia Phan
International Economics
Universite Paris Ouest (Paris X)
- Bis heute
Strategy and Management
Universite Paris Ouest (Paris X)
Marketing
INSEAD
Marketing of Consumer Goods in Asia
Sprachen
Englisch
Fließend
Französisch
Fließend
Spanisch
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