Florian Mayer

Higher spirits explorer

Pro bono consulting and organisation work to bring this world-famous leadership program developed at Google to Munich for the first time. Based on the latest in neuroscience research, the Search Inside Yourself (SIY) program teaches attention and mindfulness training that build the core emotional intelligence skills needed for effective leadership.

Responsible for the Official LEGO Store and catalogue/direct marketing budget • Leading a high-performing, three-person marketing team (including coaching, individual development plans, performance reviews) • Developing and driving execution of D2C multi-channel marketing strategy for LEGO Stores and catalogue/direct business with close integration of shop.LEGO.com, focusing on innovation and marketing effectiveness

• Responsible for marketing budget and multi-channel marketing strategy of the Official LEGO Stores in Europe delivering innovation, profit, consumer engagement and high Net Promoter Scores (NPS) • 2 direct reports with focus on meeting KPI objectives and their personal development

• Reporting to Marketing Director • Brand owner and P&L responsible for Kronenbourg 1664, Holsten, Grimbergen, Somersby cider (combined EBIT of 24.3M € in 2010) as well as innovations in 100+ licence and export markets • Key responsibility in growing brand profit and volume across markets. Accountable for performance and defining KPI's • Sell-in of brands to distributors and launch planning with existing and new partners • Driving innovations and marketing excellence

• Reporting to Commercial Manager • Managing 20 super-premium beer brands incl. Leffe (market leader), Guinness, Sol, Franziskaner, Stella Artois and Hoegaarden • Responsibility for 60% of marketing budget • Driver of new product development (NPD) process • Development of marketing strategy incl. portfolio optimization and brand activation plans for power brands • Annual negotiations with all suppliers

•Full commercial responsibility as brand manager for 14 international super-premium beer brands leading numerous projects simultaneously •NPD – new supplier acquisition through strong strategic, planning, presentation and negotiation performance resulting in take-over of five (former) competitor brands •Brand planning, evaluation and analysis for all beer brands within House of Beer's portfolio on a continuous basis

Trinity and All Saints College, BA (Hons) Communication & Cultural Studies with Media, Marketing focus