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Patrick Meister

Angestellt, Head of Marketing & Communication / Mitglied der Geschäftsleitung, emineo AG

Zürich, Schweiz

Skills

B2B Marketing
Digital Marketing
Business Development
Wissen
Prozesse
Vermarktung
Marketing
Aufbau Digitales Marketing
Strategisches Marketing
Brand Strategie und Entwicklung
Eigenverantwortung
Budgetverantwortung
Krisenkommunikation
Change Kommunikation
Loyalität
Kreativität
Informationstechnologie
Markt
Employer Brand Management
Projekt Management
End-to-End Marketing
Online Marketing
Digitales Marketing
Kommunikationsstrategien
Marketing Controlling
Marketing Management
Leadership
CRM
Social Media
Internet
Intranet
New Business
Produkt Management
Change Management
Corporate Communication
Interne Kommunikation
Public Relation
Schnittstelle Marketing & Sales
Erfahrung
Innovation
Consulting
Team Entwicklung
Channel Marketing
Event Management
Markt Analysen
Krisen Kommunikation
Organisations Entwicklung
Internationales Marketing
Sales Pipeline Management
Kommunikation
Digital
Social Media Marketing

Timeline

Professional experience for Patrick Meister

  • Current 3 years and 6 months, since Jan 2018

    Head of Marketing & Communication / Mitglied der Geschäftsleitung

    emineo AG

  • 5 months, Aug 2017 - Dec 2017

    Reise- und Ausbildungs Sabbatical

    n/a

  • 4 years and 10 months, Oct 2012 - Jul 2017

    Head of Marketing & Communication - Member Swiss Mgt Team

    ELCA Informatique SA

    Entwicklung und Verantwortung aller Marketing- und Kommunikations Kanäle; Schnittstelle Sales & Marketing; Unterstützung aller Produkt-Linien hinsichtlich Go2Market; Projektmanagement im Bereich CRM, Offertprozess, Sales Prozess, Webportal

  • 2 years and 8 months, Aug 2011 - Mar 2014

    President

    Swiss Social Media Community

  • 2 years and 8 months, Mar 2011 - Oct 2013

    Unternehmerischer Beirat

    ZHAW School of Management and Law (Institut für Marketing Management)

    Zusammen mit andern Vertreter aus der CH-Wirtschaft wurde Status des Portfolios, Strategische Ausrichtungs-Möglichkeiten sowie aufkommende Trend-Themen aus den Bereichen Marketing, Communication und CRM (im Zusammenhang mit der Ausbildung) evaluiert und diskutiert. Dieses Gremium hatte keine Entscheidungs- bzw. Weisungsbefugnis sondern dient dem Austausch bzw. "Puls messen" mit dem Bedarf der Wirtschaft.

  • 1 year and 1 month, Sep 2011 - Sep 2012

    Business Group Manager

    Microsoft Schweiz GmbH

    End-to-end sub Dynamics strategy and contribution to the Dynamics growth strategy (outperforming market year-over-year), integrated and orchestrated marketing execution (leveraging all marketing engines), develop and execute digital marketing understanding and usage throughout all plans, high performing marketing team including partners in order get reach, cross-industry understanding in order to find sweetspots and close wihte spots through integrated channel planning

  • 4 years and 3 months, Jul 2007 - Sep 2011

    Group Marketing Manager Dynamics

    Microsoft Schweiz GmbH

    - overall go-to-market dynamics portfolio (both strategic and operational) - develop and align all marketing engines (telesales, web, thru partner, events, press etc.) to achieve goals around demand generation, awareness, perception change, channel development

  • 2 years and 7 months, Jan 2005 - Jul 2007

    Product Marketing Manager Dynamics

    Microsoft Schweiz GmbH

    Business Development Dynamics CRM, Channel development, internal readiness & awareness throughout audiences, define local go2market

  • 4 years and 10 months, Jan 2000 - Oct 2004

    SMB Channel Manager

    IBM Switzerland

  • 2 years and 4 months, Sep 1997 - Dec 1999

    eBusiness Market Developper Switzerland

    IBM Switzerland

    business development and definition of go2market of ebusiness in Switzerland (internet, intranet, ecommerce etc.). travelling widely through management boards in Switzerland to educate and influence regarding this new topic in all aspects of channels, marketing, communication, competition etc.

  • 1 year and 7 months, Jan 1993 - Jul 1994

    Travel Agent

    STA Travel (former SSR Reisen)

  • 2 years and 1 month, Apr 1990 - Apr 1992

    Trainee Ship Banking

    UBS Switzerland

    all aspects of banking including forex trading, corporate banking, retail banking, project management, securities adminstration and branch experience

  • Project Manager

    Credit Suisse

  • Players Relation

    Octagon

Educational background for Patrick Meister

  • 5 months, Aug 2017 - Dec 2017

    Digital Marketing

    Zurich University of Applied Sciences (ZHAW)

    Digital Marketing Mgt (Social Media, Content & Mobile Marketing, SEO/SEA, Instrumente & Plattformen, Automation, Crowdsourcing & Gamification) // Unternehmensführung digitale Realität (Analytics & Reporting, E-/Social Commerce, Social CRM, Digital Govern., Change Mgt, Datenschutz, Mob. & Perform.)

  • 5 months, Mar 2015 - Jul 2015

    Employer Branding

    DEBA Deutsche Employer Branding Akademie GmbH

    In Zusammenarbeit TUM München / WE Wien: Entwicklung, Einführen einer EB Strategie / Arbeitgeberpositionierung / Effektivität des Arbeitgeberauftritts gegenüber den Zielgruppen sicherstellen /die Arbeitgeberpositionierung im organisatorisch einbetten / Arbeitgebermarke steuern und weiterentwickeln

  • 2003 - 2005

    Corporate Communication Mgt.

    FHSN Fachhochschule Nordwestschweiz

  • 1996 - 1998

    Marketing, Accounting, Economics

    HWV Zürich

  • 1986 - 1990

    BWL, languages

    Handelsschule Enge, Zürich

Languages

  • German

    First language

  • English

    First language

  • Spanish

    Fluent

  • French

    Fluent

Wants

Marketing Leiter
Marketing Consulting
innovation
Kreative Marketing Ideen
Business Development
Networking
Business Trends
Markt Trends
Digitale Marketing Ideen
Nachhaltigkeit
Leadership
Strategieentwicklung im Bereich Marketing & Kommunikation
Projektleitung
Social Media Marketing
Employer Branding
Digitales Marketing
HR Marketing
Personalmarketing
Management
Projekt Management
Projektmanagement
Innovationsmanagement
Channel Marketing
Digital
Digital Marketing
Strategieentwicklung

Interests

sports
wakeboarding
cinema
yoga
old vespa (sprinter 1969)
tennis
wine&food
small luxury hotels
hiddaway places
yoga retreats
business trends
consumer marketing
urban lifestyle
architecture
buddhism
interior design

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