Company
Premium
Patrick Meister
Angestellt, Head of Marketing & Communication / Mitglied der Geschäftsleitung, emineo AG
Zürich, Schweiz
Timeline
Professional experience for Patrick Meister
Current 3 years and 6 months, since Jan 2018
Head of Marketing & Communication / Mitglied der Geschäftsleitung
emineo AG
5 months, Aug 2017 - Dec 2017
Reise- und Ausbildungs Sabbatical
n/a
4 years and 10 months, Oct 2012 - Jul 2017
Head of Marketing & Communication - Member Swiss Mgt Team
ELCA Informatique SA
Entwicklung und Verantwortung aller Marketing- und Kommunikations Kanäle; Schnittstelle Sales & Marketing; Unterstützung aller Produkt-Linien hinsichtlich Go2Market; Projektmanagement im Bereich CRM, Offertprozess, Sales Prozess, Webportal
2 years and 8 months, Aug 2011 - Mar 2014
President
Swiss Social Media Community
2 years and 8 months, Mar 2011 - Oct 2013
Unternehmerischer Beirat
ZHAW School of Management and Law (Institut für Marketing Management)
Zusammen mit andern Vertreter aus der CH-Wirtschaft wurde Status des Portfolios, Strategische Ausrichtungs-Möglichkeiten sowie aufkommende Trend-Themen aus den Bereichen Marketing, Communication und CRM (im Zusammenhang mit der Ausbildung) evaluiert und diskutiert. Dieses Gremium hatte keine Entscheidungs- bzw. Weisungsbefugnis sondern dient dem Austausch bzw. "Puls messen" mit dem Bedarf der Wirtschaft.
1 year and 1 month, Sep 2011 - Sep 2012
Business Group Manager
Microsoft Schweiz GmbH
End-to-end sub Dynamics strategy and contribution to the Dynamics growth strategy (outperforming market year-over-year), integrated and orchestrated marketing execution (leveraging all marketing engines), develop and execute digital marketing understanding and usage throughout all plans, high performing marketing team including partners in order get reach, cross-industry understanding in order to find sweetspots and close wihte spots through integrated channel planning
4 years and 3 months, Jul 2007 - Sep 2011
Group Marketing Manager Dynamics
Microsoft Schweiz GmbH
- overall go-to-market dynamics portfolio (both strategic and operational) - develop and align all marketing engines (telesales, web, thru partner, events, press etc.) to achieve goals around demand generation, awareness, perception change, channel development
2 years and 7 months, Jan 2005 - Jul 2007
Product Marketing Manager Dynamics
Microsoft Schweiz GmbH
Business Development Dynamics CRM, Channel development, internal readiness & awareness throughout audiences, define local go2market
4 years and 10 months, Jan 2000 - Oct 2004
SMB Channel Manager
IBM Switzerland
2 years and 4 months, Sep 1997 - Dec 1999
eBusiness Market Developper Switzerland
IBM Switzerland
business development and definition of go2market of ebusiness in Switzerland (internet, intranet, ecommerce etc.). travelling widely through management boards in Switzerland to educate and influence regarding this new topic in all aspects of channels, marketing, communication, competition etc.
1 year and 7 months, Jan 1993 - Jul 1994
Travel Agent
STA Travel (former SSR Reisen)
2 years and 1 month, Apr 1990 - Apr 1992
Trainee Ship Banking
UBS Switzerland
all aspects of banking including forex trading, corporate banking, retail banking, project management, securities adminstration and branch experience
Project Manager
Credit Suisse
Players Relation
Octagon
Educational background for Patrick Meister
5 months, Aug 2017 - Dec 2017
Digital Marketing
Zurich University of Applied Sciences (ZHAW)
Digital Marketing Mgt (Social Media, Content & Mobile Marketing, SEO/SEA, Instrumente & Plattformen, Automation, Crowdsourcing & Gamification) // Unternehmensführung digitale Realität (Analytics & Reporting, E-/Social Commerce, Social CRM, Digital Govern., Change Mgt, Datenschutz, Mob. & Perform.)
5 months, Mar 2015 - Jul 2015
Employer Branding
DEBA Deutsche Employer Branding Akademie GmbH
In Zusammenarbeit TUM München / WE Wien: Entwicklung, Einführen einer EB Strategie / Arbeitgeberpositionierung / Effektivität des Arbeitgeberauftritts gegenüber den Zielgruppen sicherstellen /die Arbeitgeberpositionierung im organisatorisch einbetten / Arbeitgebermarke steuern und weiterentwickeln
2003 - 2005
Corporate Communication Mgt.
FHSN Fachhochschule Nordwestschweiz
1996 - 1998
Marketing, Accounting, Economics
HWV Zürich
1986 - 1990
BWL, languages
Handelsschule Enge, Zürich
Languages
German
First language
English
First language
Spanish
Fluent
French
Fluent