Paul S. Schleicher

Paul S. Schleicher is a performance online marketing consultant. Paul helped to ramp up the marketing spend for Zoosk Inc. based in San Francisco, which got acquired for $250MM, and Lovoo based in Berlin which got acquired for €50MM.

Paul was Senior Country Manager at Zoosk Inc. and responsible for all online activities in Germany, the UK and 5 other countries. Managing around US $1,000,000 in online advertising spent per month, broken down in 7 online marketing channels and 7 countries. That expenditure went hand-in-hand with TV advertising investments of over US $1,000,000 per month for 2 countries. Paul helped generate over 4,000 verified online dating profiles per day.

Paul managed to grow the subscriber base in Germany (Dach) and the UK, beyond the critical mass while keep the countries profitable. He was responsible for the planning, setup, management, and analysis of all online activities. He follows a direct response approach paired with AB testing, which leads to fast and healthy growth.

Paul designed and worked on the development of the site, as well as SEO and social media activities to drive quality traffic to the website.

Paul rapidly increased expenditure in German speaking countries, which Zoosk had never previously made profitable. Paul took the following actions to help launch this expenditure and make it profitable: analyzing differences in payment behavior, creating and analyzing Facebook and Adwords campaigns, as well as managing various affiliate and mobile partners, deep dive analysis of data on a daily basis to adjust campaigns and improve performance

Osane Studios is an independently owned design and technology network with resources in USA, Germany, Austria, UK and Romania. The company was managed by Paul Schleicher. The company comprises of designers, producers, developers, and technologists, who share a passion for translating a great idea into an engaging, intelligent, and innovative user experience.

French Tuesday is a high-class European after-work networking event, which takes place bi-weekly in New York, Miami, Los Angeles, and San Francisco. Paul leveraged French Tuesdays' advertising revenues by optimizing the site, integrating IAB confirm banner ads, and by connecting them with affluent ad networks. He also worked as co-host of French Tuesday, where he was responsible for the success of the San Francisco branch.

Paul constituted US $2M in sales with customers such as, Abbott, Novartis, Quidel, Siemens and Bayer. He created an overall business used by JP Morgan for a market valuation of US $160M. Paul also supervised 2 full-time staff members, interacted closely with 2 PR agencies, and 4 sales consultants to foster an environment of teamwork.

Paul interacted closely with 8+ agencies and contractors, led a team of 4 full-time staff members through timely and effective communication. Paul leveraged traditional (email, direct mail, events, PR) and nontraditional marketing/advertising practices. Paul collaborated with a German-based PR consultant and a leading San Francisco health care PR agency with a monthly budget of US $20,000, used to identify and win new clients.