Pauline Riedinger

Area Sales Manager für Europa und Russland

Sales / Marketing B2B: Sales and market development Client acquisition - meetings, negotiation of contracts Client Portfolio Management - KAM of wholesalers and C+C clients Analyses - Market Intelligence, Benchmarking, KPIs monitoring Recruitment of a Sales Agent Trade Fairs organization Controlling Pricing and Margin Management Logistics Stock Management Distribution strategies Communication Community Management, Newsletter Strategies HR Recruitment and Management of interns

Provided support and follow-up of the Customer Service team in day-to-day tasks and within the systems of open purchase orders (EDI) and dealt with daily logistics issues. Gained a comprehensive understanding of the functioning and challenges of Supply Chain Management in Retailing and Consumer goods. Maintained strong contacts with people from the other cells within the Logistics department as well as with other departments Contacts with clients: orders, deliveries and reschedules

Development of the Offline Promotion. Goal was to generate Leads and optimization of the conversion rate. Execution of analyses: calculation of CPL (Cost per Lead) and CPO (Cost per Order), evaluation of the scalability, monthly overview of the costs and analysis and optimization of the email campaigns. Responsible for the Kochzauber Advent calendar on Facebook (Acquisition of potentials cooperation partners, coordination of the team)

Prepared materials for the production team Oversaw the planning of the week to improve productivity Assisted in training new employees

Courses taken include Marketing B2B, Purchasing, SCM and Business Administration

2 years higher education in preparation for the national competitive exams to leading Business Schools

(A levels) Science option. Distinction.