Pavel Chernyshev

• Owned the process of digital products delivery and roadmaps: Dealer Locator Marketplace, widgets, Email remarketing loop. • For Dealer Locator Marketplace our team received in April, 2019 an internal award “Sony Treasure” for an innovative and profitable project. • Delegated a CRM production process with external agency, so that total reach has increased YoY by 20% on average.

• Implemented more than 50 triggered emails for B2B & B2C clients like Toyota, Choice, Globe Life Insurance. • Created user flows for DC products and our clients – RPU increased by 21%, RPPU went up by 36%. Managed the production process managing a team of two people. • Strong analytical background, tracked results using Google Analytics, GTM, Yandex Metrika, etc.

• Created and managed the whole process of CRM communication (user-flows, setting-up triggered emails and project management) for TripAdvisor's Vacation Rentals division as well as for owned brands (Flipkey, Holiday Lettings, House Trip and Niumba). • Integrating email communication strategy throughout different business units working with designers, content writers and coders to deliver highly efficient outcomes.

Career Leader, organized the very first student-led conference at Imperial College Business School - Digital Marketing Festival

Graduated with Honors. Bachelor dissertation titled “Marketing promotion in Internet Start-ups”, 2014.