Dr. Percy Smend
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Percy Smend
- Current 5 years and 6 months, since Dec 2020
Co-Founder & Chief Growth Officer
Mirus Media AG
- Current 6 years and 8 months, since Oct 2019
Strategy and Brand Advisor
Wholebrain Ltd.
Advisory for marketing, advertising and transformation. Working with investors, consultancies, agencies and brands.
- 1 year and 1 month, Jan 2020 - Jan 2021
Senior Advisor
Accenture Song
Leader of approx 150 across WPP offices in 40 markets. Built up of agency network across all functions. In charge of strategy, concept & execution of all content, brand, performance and tactical campaigns. Agency lead for biggest brand turnaround campaign in German automotive business in years. Awarded Agency of the Year, Best Automotive Agency, won Effie-Gold, Cannes, ADC.
- 3 years and 7 months, Oct 2015 - Apr 2019
Partner & Chief International Officer
Scholz & Friends Group
Board Member of Scholz & Friends Group, WPP's leading German ad agency group. In charge of all international business. Responsible for multi-million business wins. Significant improvement of profitability. Co-led agency transformation. Expanded the business with JVs for media, performance and data & tech.
- 1 year and 6 months, Apr 2014 - Sep 2015
Chief International Officer, Mitglied des Vorstands
Scholz & Friends Group
- 3 years and 6 months, Oct 2010 - Mar 2014
Managing Director
Scholz & Friends Strategy Group GmbH
- 2 years and 7 months, Feb 2008 - Aug 2010
Director, Leader European Marketing Practice
Pleon UK Ltd.
- 7 years and 1 month, Jan 2001 - Jan 2008
Principal
Batten & Company (BBDO Consulting)
- 2 years and 1 month, May 2004 - May 2006
Interim Head of Marketing Strategy
Deutsche Telekom AG, T-Online Intl.
- 1 year, Jan 2000 - Dec 2000
Head of Marketing
efinum AG, Frankfurt
- 3 months, Aug 1998 - Oct 1998
Marketing Assistant
Nestlé UK, GB-London
- 8 months, Aug 1997 - Mar 1998
Asst. Marketing Manager
Xuzhou Henkel Detergents, P.R. China
Ausbildung von Percy Smend
- 2 years, Jan 2003 - Dec 2004
BWL
Universität Mannheim
Multikanalstrategien in der Automobildistribution.
- 4 years and 8 months, Oct 1995 - May 2000
BWL
Universität Münster
Marketing, Distribution, International Management
Sprachen
German
English
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