Peter Shohdy

Founded and independently operate UniPath, a university discovery platform helping students find, compare, and apply to university programs across multiple countries, as a sole trader. Responsible for full-stack development (React, TypeScript, Supabase), database architecture, SEO strategy, and growth marketing.

Founded and ran an independent clothing brand as a sole trader, managing the entire business lifecycle: designed collections, managed manufacturer relationships, handled sourcing and production, ran marketing and social media, and oversaw sales, customer relationships, and logistics.

Operated a print-on-demand merchandise business for small businesses, managing client orders from design through production and delivery.

Managed social media marketing for a small business, handling content strategy and audience growth.