Petra Heiss

- Driving long term innovation projects for baby care products and packaging with focus on sustainability. - Defining where to play and how to win, implementing through sales toolkit to European sales force.

- Defining the product strategy for digital products and providing cross-functional leadership to drive new product development in agile project management environment. - Delivering market insights through working knowledge of customer needs and market structure, prioritising investments and defining product requirements.

- Leading a team of 4 pricing strategists who develop Pan-European pricing strategies in line with Toyota’s product positioning and ensuring achievement of company targets. - Pricing responsibility for 7 models, 29 markets, 520k vehicles / year - Focus on people management, project planning as well as price negotiation with stakeholders from 29 markets.

- Developing product concepts for the European market. Identifying future product needs based on societal, customer, design and innovation trends. - Developing target customer profiles and key selling points for future product line up. Project scope: 200k vehicles / year - Testing of product concepts through qualitative and quantitative research.

- Defining and implementing the product strategy for new generation small car vehicle. Volume-, price- and cost planning maximising brand performance, market share and profit. Project scope: 140k vehicles / year. - Definition of measurable product targets and a consistent product evaluation towards product final design and execution. - Mastering of intercultural and cross functional cooperation between product planning team in Europe (up to VP level) and R&D teams in Japan (Chief Engineer level).

- Developing targeted marketing and launch strategies for the national marketing and sales companies. - Developing and deploying sales toolkits for the European local sales teams. Product lifecycle management in close collaboration with the National Marketing and Sales Companies. - Projects: small- and medium-sized car segment, X-Carline (eg audio strategy), cooperation with 29 markets.

Internship in the advertisement department

Planing and organisation of "Agro 2004 - World Conference for Rural Exchange Organisations"

Globalisation and Integration

International Strategy, Cross-cultural management

International Marketing Management, Tourism and Leisure Management