Petra Schiffer

Maintaining and developing relationships with major retail accounts and Small Domestic Appliances brands in the UK and Europe | Source and develop profitable OTS and OEM products by identifying suitable designs, products and suppliers to streamline, complement or add to existing product ranges | Managing new product development projects from writing design briefs, liaising with factories in the Far East to product launch | Identifying opportunities for existing products and new applications

Technical and practical feasibility study and evaluation of commercial viability of introducing a new technology instrument into the global mineral processing industry | Primary and secondary market research into the global mining industry establishing market structure, evaluate market size and segmentation | Set up contact and opportunity database from the bottom up, established key contacts in major global mining companies and identified pilot applications to evaluate and demonstrate the new technology

Leading projects for a portfolio of blue chip clients in England, Europe and the Middle East | technical market research | reviewing and designing sales and marketing strategies | conducted pre-acquisition due diligence | assessed and advised on the integration of acquisitions | negotiated and set up Joint Ventures

Sales and customer relationship management of customers and franchisees in Germany, Eastern Europe, Russia and Asia | Negotiated contracts and managed projects | Organised trade fair attendance in Germany and abroad | set up and led product and project presentation and presented papers at specialist conferences and seminars | designed marketing plans | run sales campaigns | wrote technical articles for technical journals | managed external advertising and other agencies | implemented corporate design