Christian Croci

Full sales and P&L responsibility for DACH (>75% of Kägi’s turnover), driving sales and profit growth across Retail, Gastronomy, Wholesale and B2B. - Lead 5 KAMs, 1 Market Developer, 1 Sales Assistant and 2 external sales agencies (CH/DE) - Own customer relationships and annual pricing negotiations with all DACH customers - Won new national customers (Migros, Lidl) - Defined route-to-market strategy for Switzerland and Germany - Co-lead S&OP; led pack re-sizing and new-category launches

National sales responsibility for CLINIQUE in Switzerland across department stores, perfumeries, pharmacies and drugstores. - Led a field organisation of 4 Area Sales Managers and 71 sales reps and counter consultants - Reorganised the field sales structure to integrate new brands - Key account responsibility for all national retailers (Manor, Globus, Marionnaud, Import Parfumerie, Amavita, Dr. Bähler Dropa) - Led the strategic project to win Import Parfumerie as a new customer

Managed the most important sales area (56 FTE in total), driving sales and profitability in the region. - Led and coached 11 direct reports (7 District Sales Managers, 2 Regional KAMs, 2 Sales Support) - Set individual targets for the field sales team and tracked performance - Planned and controlled personnel, material resources and costs - Built relationships with major regional wholesalers, gastronomy and leisure chains - Led cross-functional projects, mainly with Finance

Full key account responsibility for seven retail customers in Switzerland, incl. Migros, Denner, Spar, Otto’s and Magro. - Led strategic projects to acquire new national customers (e.g. Migros, Lidl) - Co-led with Finance the development of a database to plan and track customer investments - Implemented new trade terms and conditions with Denner - Led, coached and developed two Key Account Managers