Philipy Ferreira

Collaborated with IT teams and stakeholders, driving software product development via Agile and Scrum practices, resulting in successful biweekly product iterations, increasing customers numbers and satisfaction. Identified needs and crafted user stories, features, and defect documentation, prioritizing these elements for the DevOps team, thereby improving the efficiency of the product development lifecycle, and the platform usage.

Led marketing teams across 5 Finnish cities, creating a new product named "Silta" and managing national projects, contributing to a 15% increase in strategic Organizational Development planning efficiency. Managed end-to-end recruitment processes, resulting in a 26% increase in membership and over 30% increase in leadership membership. Managed internal communication, creating internal newsletters, communicating key updates and facilitating internal alignment.

Contributed to business growth and market diversification with the launch of 8 new products. Managed stakeholder relationships, budget, and optimized branding through social media, achieving a significant boost in interactions, consistent growth in follower count and a peak engagement rate of 104.53%. Engaged in PR activities, liaising with news media and PR professionals to promote the brand.

Supported sales teams with innovative processes and rebranding all of our 3 products, resulting in a 25% improvement in sales performance. Managed campaigns to get the highest counts of leads ever. Managed internal communication, with newsletters, educational content and brand campaigns.