Mag. Piotr Kurzeja

Strategic and operational advisory for commercial organizations focused on transformation, omnichannel growth, private label, pricing, KPI systems and sales effectiveness. Achievements: • Commercial transformation and operating model redesign • Business build-up and scaling initiatives • Omnichannel and marketplace strategy • China sourcing and private label development • Pricing and margin optimization • Organizational redesign and KPI implementation • Support for owners, boards and executive teams

Responsible for sales, marketing and e-commerce strategy across Poland and export markets within a manufacturing and distribution group operating in DIY, B2B, project and digital sales channels. Key achievements: • Led commercial strategy • Worked on omnichannel transformation and commercial process optimization • Supported growth of premium product categories and acquired brands • Improved pricing logic, KPI systems and profitability discipline • Integrated commercial, marketing and digital activities

Geschäftsführung von Rekman - führend im Vertrieb von Spielzeug und Kinderprodukten in Polen. B2B-Vertriebsmanagement, E-Commerce-Channel-Management, Management des größten Franchise-Netzwerks in Polen mit Spielzeug; Erstellung und Verwaltung von Handelsmarken. Kooperation mit weltweit führenden Spielwarenherstellern. Vertretung des Unternehmens vor Lieferanten und Kunden, Teilnahme an Branchenveranstaltungen auf der ganzen Welt.

Personnel Management – managing a team of 200 employees in 49 branches in Poland, as well as the employees of the online store, the sales department and the marketing department of the headquarters management – management of the scattered sales network based on multichannel strategy; Project management - management of the opening and rebranding of nearly 40 new stores in the network; supervision of the investment process; Marketing management Purchasing department management

Investment Division management; development and implementation of the new business model for the shops network (Budget of 10 Mio Euro);

Managing an autonomous unit of trading; personnel management, marketing management, purchases and sales management; participation in the project team and the e-commerce implementation for the Media Markt and Saturn Trade Network in Poland;

Faculty of Management, Computer Science and Finance Field of study: Business Management ; strategic management

Teaching