Prithviraj Sengupta

Developing the markets in North India for the company's products i.e Laboratory furniture, Fume Hoods and Individually Ventilated Cages for rodents. Managing the new Marketing initiatives of the company, territory development including setting up of the office in Delhi, new Products insights , participation in Trade Shows . Developing proper channel & format for business, Team development, Sales and Business Development.

Carried out the dual role of the Product Manager & the Marketing Manager. Developed and launched approx. 300 new Furniture category products for the company during the tenure. Launched the biggest new initiative of the company, it’s new E –Commerce portal www.unicos.in. Coordinated and designed the new product mix for the ‘E Commerce’ initiative of the company and also for the new verticals ‘Home Furniture Collection' ,‘Laboratory Furniture’. Promoted revenue generation through product innovations.

Worked as a Deputy Head of the Home Furniture Division. Handled Product Introduction, Promotion, Procurement and Business development during the short tenure. Identified suitable products for the division. Structured the marketing function and did corporate tie-ups to boost business volumes.

Coordinated the development of the new product verticals .Worked on the product range, coordinated with the external as well as internal design resources to develop and test the prototypes and hand them over to production. Developed the ‘New Corporate Website’ of the company. Conceptualized and completely overhauled the sales kit (brochures, flyers, samples etc.) across old and new verticals. Collaborating with the architects, designers and consultants to promote the new products in the market.

Worked in the 'Myspace' Interior/Furniture division of the company. Developed the new slim 'inch' range of products and coordinated their launch in the 'Index Furniture Fair' in Mumbai. Also, coordinated the design and erection of the company's display at the 'Fair'.

Worked as the Head of the Marketing function. Also handled the Business Development of the newly launched products. Handled the Marketing & BD function of the Office Furniture division of the company Developed the concepts of the new products (in solid wood and composite wood) as per the company's business plan after relevant market research in the area.

Marketing Management, Project Management, International Business.

Urban Design, Interior Design.