Purity Kabuba

-International IT_ Business Analyst (Customer Interaction Domain/eCommerce Website) -Find me on linkedin: https://www.linkedin.com/in/purity-kabuba/

-Analysis of the European E-Commerce market and formulation of rollout strategy recommendations -Execution of complex market and portfolio analyses -Development of decision bases for new target markets and creation of business cases -Analysis, definition and evaluation of requirements -Cross-departmental development of solution concepts -Business reporting & analytics -Management of projects using agile methodologies

-Guiding the company to refine its international market growth options strategy and market approach choices to drive growth, improve profitability, and sustain competitive advantage. -Completion of in-depth analyses of industry structure, business models, pricing and products, competitive dynamics, and market attractiveness. -Developing various strategic concepts such as market entry strategies, business models and partnering strategies, with a focus on strategic Africa-related projects.

-Afrika Kommt! is an initiative of German Industry for future young business leaders from Sub- Saharan Africa and is implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) to build the capacity of high potential young business managers from the continent. The fellowship offers two years of intensive international leadership and management training, intercultural competence training, mentorship and intensive German language classes.

-Spearheaded the growth strategy of the startup consultancy firm and oversaw the strategic and day-to-day operations from strategy development, operations, clients acquisition and project delivery. -Worked with local & international brands and companies in the following specialties: Marketing Strategy and Planning, Customer Experience Design Strategy, Brand Development and Strategy, Graphic Design and Collateral Production, Digital Advertising, Product Launches and Curated Events.

-Working within the Sub-Saharan Africa market, I provided strategic direction, leadership and tools to map out clear growth plans for sustainable business with current and new clients and identified opportunities for growth in the region. -Designed and implemented annual marketing plans and department program budgets and demonstrated their effectiveness through return on investment (ROI) metrics and costs control whilst minimizing costs.

-Established from scratch and steered the department activities from to hiring need analysis, recruitment and team development. -Formulated and executed company-wide marketing strategy and vision, identified and researched on new market opportunities, developed adequate strategies and created strategic networks for both B2B and B2C customer segments. -Closed new business deals from coordinating requirements, negotiations and contract integration.

-Managed the introduction and successful positioning of specific products in highly competitive B2B and B2C market segments while achieving set product sales targets, customer acquisition and retention metrics. -Designed and executed go-to-market product strategies and trained the sales team. -Self-designed and managed a CRM database using Microsoft Access that optimized company- wide client data management, sales analysis and market need synthesis.

Supported the technical sales consultants in carrying out product trials & report generation and planned for company’s participation in trade fairs, exhibitions and conferences.

AAA Growers is one of the leading exporters of premium vegetables & vegetables in Kenya. I worked in the areas of production and crop protection management and ensured compliance to global standards such as HACCP and GAP (Kenya-GAP/GLOBAL-GAP).

Ongoing solution-oriented professional training & coaching that prepares specialists and executives for international assignments and cooperation in multinational teams.

Strategic Marketing | Mastering Metrics | Digital Strategy

Strategic entrepreneurship | New Venture Creation & Development | Strategic Marketing | Corporate Entrepreneurship | Corporate Innovations Management | Business Planning | Innovations & Technology | Entrepreneurial Law | Entrepreneurial Research | Business Finance