Quentin Guislain

I lead the end-to-end design of buycycle’s marketplace experience, shaping how people buy and sell premium bikes and sports gear across web and mobile. My work spans product design, UX strategy, and design system development, focusing on trust, transparency, and conversion. I collaborate closely with product, engineering, and operations to turn complex logistics into simple, intuitive experiences, while scaling our design system, localization, and AI-driven workflows across markets.

Directed and executed global marketing strategies and budgets of the company, across all channels and geos.

Led a team of 10 people and directed global marketing strategies and budgets for the company's portfolio of games (10+ free-to-play games, web and mobile).

Managed and grew several user acquisition channels with 5 to 6-digits budgets. Took part in rolling out global TV campaigns, in charge of France.

- Project Management, Client Support, Coordination of technical and creative teams for : Facebook Applications (1K to 20K+ users) : Gaming Apps, Random drawings, UGC-based apps, Leaderboards. Connected devices In-Store - Mock-Up and Wording of 10+ Facebook applications. - Production testing on the different Web browsers (Mozilla, Chrome, Safari, IE) - Organization of Production with TeamWorkPM, for 20+ projects. - Training modules creation : Facebook, Twitter, Social Media & Business...

Improvement of my Social Marketing skills. Integration of a strategic dimension : - Creation of editorial lines for Brand Image development on Social Media. - Community Management (5K to 200K+ communities): Content creation, Community engagement, Publication planning. - Social Media Data Analysis & reporting: Google Analytics, Facebook Insight, Twitter. - Blog Writing : Social Media news and insights (30+ articles) - Training modules creation : Facebook, Twitter, Social Media & Business

Discovery of Social Media in a professional environment, through operational missions : - Community Management (1 to 20K+ communities) - Strategic & Best practices curation. - Social Media Data Analysis & reporting : Google Analytics, Facebook Insight, Twitter. - Blog Writing : Social Media news & insights (30+ articles)