Rached Khalsi

- Ensure the development of the turnover to reach the target. - Implement and Achieve the company’s commercial policy. - Plan promotions and ensure their executions. - Prospecting, visiting and managing customers; - Animate, organize, coordinate and monitor sales forces to optimize results. - Analyze the results and take the corrective actions. - Negotiate contracts and trade agreements. - Ensure the sales follow the contract and that all commitments are respected.

Develop Retail Environment (RE) strategy and 5Ps based on customer/shopper expertise/insights Lead development and update of Activity Grids. Adapt Promotion grids by RE and identify activities to grow RE and customer Putting in place and leveraging 5P’s tracking tools for continuous monitoring. Ensure proactive identification of issues and opportunities via reports analysis (Nielsen, sell out data, KPI Trackings,...). Identify gaps and solutions by RE

Treatment with the Retailers (Negotiation, promo plan, sales Monitoring, corrective actions, Orders/Deliveries problems solving, Payements Recovery) Managing a team of mershandisers (Recruitment, training, Creation of a 5Ps tracking tool, Control & evaluation, elaboration of a scoring system …). Implementation of marketing operations on the ground. Collab. with the financial services for recovery & payment of marketing bills. Collab. with the logistics department for the orders, and their delivery

 Practical projects in groups of 6 to 12 students (Comparative study Carrefour Vs Géant, Fictive campaign for Randa Pasta, Land' Or’s cheese export opportunity, Real company Simulation on Markstrat 2...)