Racquell Crawford-Mills

• Manage of company's online presence • Produce engaging social campaigns with a content-led marketing approach • Monitor social media activity daily, spotting opportunities for engagement and being alert to potential issues. • Conceptualized and scheduled social media campaign calendar. • Content creation for monthly blog post. • The creation of email marketing campaigns to generate leads using ZOHO Campaigns. • Use of ZOHO CRM system to manage company’s customer relation.

• Compile accurate content and optimize title, product description, bullet points, and images to present product features effectively and maximize conversions. • Creatively develop and lead content marketing and product presentation, especially for Amazon feature images. • Communicate effectively with all internal departments including product managers and design team. • Perform Amazon keyword research and implementation. • Other tasks related to online marketplaces as assigned